article thumbnail

Change Isn’t About Persuasion. It’s About Power

Digital Tonto

In 2013, the political scientist Moisés Naím published The End of Power, in which he argued that because of the increase in mobility and technology and decrease in poverty, the power of institutions was diminishing. The “Trigger” Strategy For Driving Radical, Transformational Change. The 5 Immutable Laws Of Change.

Change 247
article thumbnail

Examples of Lateral Thinking in Marketing

Destination Innovation

Essential components of any brand strategy are the brand message, the target audience and the media for communicating the message and reaching the customer. The news that unauthorised horse meat had been found in various parts of the European meat trade in early 2013 caused a major scandal. Asking very basic questions.

Examples 292
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

U.S. Army Announces New Digital Transformation Strategy

IdeaScale

The Army’s digital transformation strategy has three objectives to help it rise to the occasion. In fact, one subheading in the Army’s strategy calls it out specifically: “Identify and cultivate the skills needed by the Army of 2028 by fostering digital innovation and continuous learning.”

Strategy 130
article thumbnail

Be Unpredictable – Surprise your Customers and Competitors

Destination Innovation

In 2013 Beyoncé surprised her fans and the music industry by releasing a new album without warning, delivering 14 new songs and 17 videos as part of what she called her first “visual album.” They say that emotional inconsistency and unpredictability make recipients comply in negotiation and to concede more than express anger.

Video 248
article thumbnail

Southwest Pursues a Me-Too Strategy

Michael Roberto

Source: Wikipedia This week, Southwest Airlines announced a major strategy shift. The stock market reacted positively to the news of the strategy changes at Southwest. Abandoning many of the classic elements of Southwest's strategy means that the firm has lost of much of its distinctiveness.

article thumbnail

Summaries of the 50 Best Business Books

Destination Innovation

This is the list of sections and book summaries: Alltime Classics How to Win Friends and Influence People by Dale Carnegie – 1936 Think and Grow Rich by Napoleon Hill – 1937 The Power of Positive Thinking by Norman Vincent Peale – 1952 The One Minute Manager by Ken Blanchard and Spencer Johnson – 1981 In Search of Excellence (..)

article thumbnail

4 Customer Experience Strategy Questions Strong Branding Addresses

BrainZooming

We say it so often, particularly during brand strategy workshops : a brand is more than a logo, a color, and a look. A brand encompasses the people, products, services, messages, promises, and reinforcing cues that create a complete customer experience strategy. 4 Customer Experience Strategy Questions Strong Branding Addresses.