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Nine Short Innovation Lessons from Lego

Destination Innovation

They asked customers to help design new products. David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. We throw it into the market and get feedback from consumers.”. In a brilliant stroke of marketing Lego licensed Star Wars characters and vehicles.

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So Where Is Innovation Heading?

Paul Hobcraft

I have written a fair amount about the new innovation era, offering a view on its future design. One that is jumping to a fresh cycle of innovative design. We are in the middle of it, some of you may not have noticed its impact and change but it is significant on the understanding of innovation, in it’s future design.

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Where Do Design and Business Strategy Meet? Design Thinking

Boxes and Arrows

Design is a logical art. In other words, designers are no strangers to strategy. Yet even designers themselves forget that the world of design is much larger than mockups and prototypes. Designers belong at the business table. As designers, we align products and services tightly around customers’ needs.

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Why we should focus on Innovation Governance

Paul Hobcraft

Any governance design needs to be clean, robust, open and transparent , not opaque and closed to a selected few as this opens up to criticism, cynicism or favouritism. Be the warning point of change- be that in scope, markets, delays or changes. Having those rules of the road or guiding principles really helps.

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4 Tips for Designing Apple Watch Apps

Boxes and Arrows

One of the hottest segments in that market is smartwatches. million units in 2014 to nearly 25 million units in 2015. While Google, Samsung, and others are pouring money into wearables, Apple continues to drive many market segments, including smartwatches. In the past year alone, smartwatch shipments have increased from 7.4

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Design Thinking for Innovation

Wazoku

Design thinking has become a popular topic for discussion; with industry leaders like IBM and GE embracing and embedding design thinking in their organisations, other organisations are inevitably taking note. Design thinking is first and foremost people-centred, deriving products and services to meet a genuine need.

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What is design thinking and how can it help you innovate?

hackerearth

Today, the business world recognizes that continuous innovation and design thinking are the keys to long-term sustainability and success. Design Thinking is NOT a New Concept. With all the hype around design thinking, one would think that it is a new concept. What is Design Thinking? Stages of Design Thinking.