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Cognitive Dissonance: Why it is so hard to accept two contradictory thoughts

Idea to Value

To reduce dissonance, they might justify the behaviour by planning additional exercise or deeming the indulgence a small exception Purchasing Decisions: Someone might prefer the economy of one car model but be drawn to the design of another.

Study 178
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Ending the UX Designer Drought

Boxes and Arrows

The user experience design field is booming. A quick search for “user experience” on indeed.com reveals over 5,000 jobs posted in the last 15 days (as of March 15, 2014) in the United States alone! Fortunately, there are a tremendous number of people interested in becoming a UX designer. And that’s the problem.

Design 108
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So Where Is Innovation Heading?

Paul Hobcraft

I have written a fair amount about the new innovation era, offering a view on its future design. One that is jumping to a fresh cycle of innovative design. We are in the middle of it, some of you may not have noticed its impact and change but it is significant on the understanding of innovation, in it’s future design.

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Where Do Design and Business Strategy Meet? Design Thinking

Boxes and Arrows

Design is a logical art. In other words, designers are no strangers to strategy. Yet even designers themselves forget that the world of design is much larger than mockups and prototypes. Designers belong at the business table. As designers, we align products and services tightly around customers’ needs.

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Why we should focus on Innovation Governance

Paul Hobcraft

Any governance design needs to be clean, robust, open and transparent , not opaque and closed to a selected few as this opens up to criticism, cynicism or favouritism. It offers project empowerment, leveraging and steering ideas, concepts and ambition. Having those rules of the road or guiding principles really helps.

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What is design thinking and how can it help you innovate?

hackerearth

Today, the business world recognizes that continuous innovation and design thinking are the keys to long-term sustainability and success. Design Thinking is NOT a New Concept. With all the hype around design thinking, one would think that it is a new concept. What is Design Thinking? Stages of Design Thinking.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. Are you clear about the personality you’re projecting? Businesses, it’s essential to introspect.