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How to understand and define user needs

Sopheon

With this product, they’d hoped to create the next revolutionary hardware platform. But when the product was released in 2014, it failed miserably. Google had skipped a particularly important step in the product development process. Because nobody had asked for or needed it.

How To 98
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71 Innovation Methodologies

Open Innovation EU

New Product and Development Service Process (Hauser). New Product Development Front End (Khurana). Revolutionizing Product Development (Wheelwright & Clark). New Product Development Funnel (Katz). Focus stage: Seed Published: 2014 more…. Focus stage: Seed Published: 2014 more….

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So Where Is Innovation Heading?

Paul Hobcraft

There are significant shifts underway towards digital innovation in R&D and new-product development. They point out that since 2014, only four types of innovation and that are all related to digital, have grown increasingly in importance in their pursuit by companies. They are all becoming digital endeavors.

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The Case for Dual Innovation

Tim Kastelle

Let’s sum up some relevant findings of these studies, making the case for dual innovation management: BCG: Most Innovative Companies 2014 . This trend is even more pronounced among strong innovators, with those pursuing a centralized approach rising from 68 percent in 2013 to 71 percent in 2014.

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Why Today Is a Great Day to Be Out of the Corporate World

BrainZooming

Our primary contact saw me speak in 2014 at Compete Through Service Symposium produced by the Arizona State University Center for Services Leadership and subscribed to the Brainzooming blog email. That sentiment all revolves around our content marketing strategy. At the company he was at, there was no opportunity to work with us.

eBook 70
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Innovation and Organizational Culture

Tim Kastelle

Recently, the Boston Consulting Group (BCG) has published key findings of their latest “ Most Innovative Companies 2014 ” survey. This trend is even more pronounced among strong innovators, with those pursuing a centralized approach rising from 68 percent in 2013 to 71 percent in 2014.

Culture 100
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Activewear Brand Turns to Open Innovation

IdeaConnection

Activewear brand Outdoor Voices is so convinced by the benefits of open innovation and co-creating with customers that from now on it is going to involve them in all future product designs. The brand launched in 2014 and Running was its first collection to involve consumer input which it did via social media. Valuable Consumer Input.