Norbert Bol

FEBRUARY 2, 2019

A sustainability-centered marketing strategy is not leading to superior customer-brand relationships and fi rm performance. 2019) where they have compared three marketing strategies: Market-driven strategy with a focus on customers, employees and suppliers. In general this is the outcome of a recent study by Mena et al.

Marketing 71

Marketing Study Strategy Strategy 71

Norbert Bol

JANUARY 27, 2019

2019), show how individual sustainability competences can play a role in business projects and especially in building projects. Entrepreneurs are willing to invest in sustainability innovations, when it provides opportunities to expand their business in niche markets and cut resource usage, and innovation leads to improved firm performance.

Entrepreneurship 69

Entrepreneurship Innovation Strategic Management Project 69

Norbert Bol

FEBRUARY 24, 2019

2019) show that there is not a lack of these innovations, but there is a too low percentage of these innovations that are successful. . used into the mass market and contribute to transforming society. These factors are: Market push through extensive marketing, partnerships and e?ective Clausen et al. Clausen et al.

Marketing 72

Marketing Culture Learning Industry 72

Norbert Bol

MARCH 9, 2019

The best way to make sense of strategic foresight is by looking at the narratives that are being used (Sarpong et al., Joining partnership with Microsoft, made it possible for Apple to expand and diversify its markets and improve their products. Improving strategic foresight by using time streams. Have a great day! Norbert Bol.

Learning 80

Learning Analysis Technology Engagement 80

Norbert Bol

MARCH 31, 2019

Specifically, if the bene fi t from the clean technology investment is more signi fi cant in increasing market demand than reducing environmental tax, the retailers have an incentive to invest; otherwise, they prefer to wait for the manufacturer’s investment. CleanTech investments can be made by different members in the supply chain.

Technology 71

Technology Report Competition Project 71

Norbert Bol

DECEMBER 1, 2019

O penness with regard to knowledge, open data, and open and pluralistic markets; ? Artificial intelligence and sustainable development The International Journal of Management Education , 145 , 75-89. The publication explores the multiple implications for AI along six dimensions (ROAM-X). ? Photo on Foter.com.

Artificial Inteligence 71

Artificial Inteligence Data Study Report 71

Norbert Bol

FEBRUARY 10, 2019

International Journal of Research in Marketing. Knowledge is essential, but perceived seriousness matters. Knowledge is essential for consumers to understand sustainability issues and how to increase sustainable consumption behaviour. Norbert Bol. Literature. Lasarov, W., de Frutos, N. O., & Hoffmann, S.

Culture 58

Culture Policies Comparison Study 58