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A happy and healthy 2019! Making sustainable choices

Norbert Bol

At the start of 2019 I wish everyone a happy and healthy 2019! So whatever in 2019 we are planning to do, to be happy and healthy, we can at least think about the sustainability issues when we buy a product or a service whatever the price level, the length of the purchase cyle, our involvement or emotions. Have a great 2019!

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Individual compentences for sustainable entrepreneurship and innovation

Norbert Bol

2019), show how individual sustainability competences can play a role in business projects and especially in building projects. Sustainability has become an important aspect in every business nowadays. However, how can we implement sustainability successfully in our business practices? Lambrechts et al. In general, Lambrechts et al.

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Is sustainability-centered marketing the way ahead?

Norbert Bol

A sustainability-centered marketing strategy is not leading to superior customer-brand relationships and fi rm performance. 2019) where they have compared three marketing strategies: Market-driven strategy with a focus on customers, employees and suppliers. In general this is the outcome of a recent study by Mena et al.

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Sustainable futures based on Shakespeare

Norbert Bol

Last week I wrote about the use of narratives in strategic foresight using the speeches of Steve Jobs as examples (see last week’s blog ). In their article, Van Cattenburg & Duijn (2019), show that the allegorical pattern is useful to reflect on all relevant perspectives to stimulate integral learning. Norbert Bol.

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Strategic foresight: learning from Steve Jobs

Norbert Bol

This discipline includes all activities related to forecasting, scenario analysis, action planning and decision making about strategy. The best way to make sense of strategic foresight is by looking at the narratives that are being used (Sarpong et al., Improving strategic foresight by using time streams. Have a great day!

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Technology and sustainability optimism

Norbert Bol

2019) show in their article that we often have a too optimistic view on technology and sustainability. 2019) demonstrate this in the case of biorefinery, where technology made it possible to transform biomass into bio-based products (food, feed, chemicals, materials) and bioenergy (biofuels, power and/or heat). Gonella et al.

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Green finance through shared savings

Norbert Bol

heating, power, lighting) and can be found in different sectors such as: industry, transportation (Schinas & Metzger, 2019) and real estate (Wrigley & Crawford, 2017). Examples of the shared savings concept are often energy related (e.g. I hope this blog contributes to the debate on closing the green finance gap. Norbert Bol.