What Salespeople Get Wrong About Using GenAI
Harvard Business Review
DECEMBER 7, 2023
Discussion of generative AI has maintained a fever pitch since OpenAI released ChatGPT-3.5 in late 2022. However, driving adoption of generative AI as a new way of working — leading sellers toward creative use of generative AI, and helping them to use it as a coaching and learning aid — requires a very different approach.
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