What Salespeople Get Wrong About Using GenAI
Harvard Business Review
DECEMBER 7, 2023
Discussion of generative AI has maintained a fever pitch since OpenAI released ChatGPT-3.5 in late 2022. Many leaders’ instinct is to provide direction and codification when trying to drive adoption of new tools. This is particularly true in sales, a function rooted in processes, playbooks, scripts, and templates.
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