article thumbnail

2024: A Pivotal Year

Digital Tonto

GDP would fall by 14% and the ad market, which fueled the media business I ran, fell by 85%. The post 2024: A Pivotal Year first appeared on Digital Tonto. In 2009, it felt like the world was ending. I was still living in Ukraine then and the financial crisis hit there especially hard. The truth is that you only lose when you quit.

article thumbnail

What to Expect from the Global Economy in 2024

Harvard Business Review

Most importantly, inflation is falling in much of the world and some central bankers have signaled likely interest rate cuts in 2024. But risks remain as higher interest rates work their way through markets. The economy is ending 2023 in better shape than expected. Geopolitics also looms large.

Marketing 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Happened in the World of Corporate Innovation in 2024?

Innov8rs

At The Innovator’s Handbook 2024 Launch Event last year December, we invited several thought leaders and experts to share their predictions for what would happen in the world of corporate innovation in 2024, in short 8-min talks. Innov8rs | ROI, AI, ESG and more. The year did fly by… and much has happened. What’s In Store For 2025?

article thumbnail

IBS 2024: Latest Home Buyer Trends Can Help Shape Marketing for Brands

Brunner

Those findings and much more are packed into the 2024 “What Home Buyers Really Want” report , an essential source of customer insights for building supplies brands. We’re just back from hearing the NAHB’s latest insights at the 2024 International Builders’ Show in Las Vegas. Let’s talk!

Trends 52
article thumbnail

Embedded Analytics Insights for 2024

From data security to generative AI, read the report to learn what developers care about including: Why organizations choose to build or buy analytics How prepared organizations are in 2024 to use predictive analytics & generative AI Leading market factors driving embedded analytics decision-making

article thumbnail

Corporate Innovation in 2024

Innov8rs

Innov8rs | Whilst innovation remains a top priority for every CEO, we have again witnessed recently that when markets are uncertain and costs need to be cut, the innovation function is also amongst the first to be impacted. Looking forward to 2024, what’s coming at us, and how can we as innovators make a difference?

article thumbnail

10 CX and Customer Service Predictions for 2024 (Part 2)

Innovation Excellence

GUEST POST from Shep Hyken As promised, I’m back with the second part of my top predictions and trends for 2024 in the world of customer service and customer experience (CX). You can read the first five here. So, let’s get started with No. Social Cause Increases Customer Satisfaction — Earlier this year, […]

Trends 102
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! 📆 February 21st, 2024 at 9:30am PST, 12:30pm EST, 5:30pm GMT Register today to save your seat!

article thumbnail

Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve!

article thumbnail

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential! Save your seat today!

article thumbnail

eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. Whether you’re refining your customer journey or exploring ways to personalize engagement, we’ll provide insights that help you create adaptable models that move as fast as the market does.

article thumbnail

How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

Distinguish credible vendors from the pretenders in a crowded market. 📅 June 20, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT Gradually upgrade your systems for continuous improvement. Debunk myths about modular strategies and understand their simplicity.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST Register today to save your seat!

article thumbnail

Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! 📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST

article thumbnail

How To Align Product Management And Supply Chain Operations For Successful Product Launches

Speaker: Shalini Dinesh

Research shows that as many as 70% of product launches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022). 📅 November 14, 2024 at 9:30am PT, 12:30pm ET, 5:30pm GT