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Utilitarian in its principles, seeking real-world use and implementation through a more creative, collaborative environment, leading to more discoveries that distinctly ‘blend’ the lab application with the customer discovery of unmet need. We need not only a new innovation management system, we need a modern engagement platform.
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constrained by the current often disjointed innovation system and design they have adopted, built in piecemeal fashion over the years. Building a collaborative environment requires digital technology as the platform. Combining data and human knowledge reveals this collaborative potential and a new set of competitive opportunities.
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Seeking out a highly collaborative approach. We need to recognize that we are increasingly becoming reliant on platforms, networks, greater connected relationships that are working collaboratively in ecosystems. The collaborators are seeing the combined value and individual gain in this more open approach.
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It is equally holding a new form of innovation back, one that is highly collaborative where partners come together to work on more complex problems. Collaborators can achieve solutions only by being “fully” connected up, comfortable with their data, understanding and contribution, both within their knowledge and insights.
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