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Strategy Uncertainty Map Template

Leapfrogging

Unlike traditional strategic planning, which assumes a predictable future , a Strategy Uncertainty Map acknowledges the complexities of uncertain market conditions and prepares organizations to respond proactively. Aligning Strategy with Market Realities Ensures strategic plans account for external volatility.

Strategy 130
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Southwest Pursues a Me-Too Strategy

Michael Roberto

Source: Wikipedia This week, Southwest Airlines announced a major strategy shift. Alison Sider of t he Wall Street Journal reported that, "Southwest Airlines plans to start charging for checked bags, a seismic shift that will boost revenue but potentially give its fiercely loyal passengers a reason to shop around.

Insiders

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The implementation of the Composable Innovation Enterprise Framework?

Paul Hobcraft

I wonder if that is the current incumbents, be these current innovation management software providers or individuals inside the organizations resisting change, as it brings significant uncertainty of change and disruption to the (inadequate) process, one that I feel is not fit for today’s and tomorrow’s innovation purpose.

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Understanding the Building Blocks of Hospitality

Business and Tech

The hospitality industry is facing rapid changes as technology advances and the modern consumer demands more. Connecting the operational knowledge with a particular interest area — such as finance, marketing, technology, or sales — will help build a strong career. Change is the only constant in business.

Industry 130
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Overcoming fixedness before being locked in amber

Jeffrey Phillips

The reason these outsiders can so easily disrupt an existing industry is because they haven't been paying homage to the conventions and cultures that built the industry or market. When multiple factors are changing, disruption is easier to accept. Conversely we can see why it is difficult to innovate in the airline industry.

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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops.

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The Hard-to-Abate sectors need innovation solutions to reach Net-Zero Co2 Emissions

Paul Hobcraft

They recognize that being carbon neutral can play a crucial part in their sustainability and Corporate and Social Responsibility (CSR) strategy while enabling them to do their bit for global climate change. The report also states that any scenario that does not involve a reduction to zero will not stop climate change.