Rmukesh Gupta

MARCH 3, 2017

The Role of Creativity in the Life of a Product Manager by Mukesh Gupta. They are so important to the fashion & visual art industry that they predict the trends in terms of colour that they see playing out in the market, based on which colour seems to have had the most demand in the previous period.

Creativity 40

Creativity Management Underperforming Technical Team Learning 40

Stephen Shapiro

JUNE 2, 2020

By 1981, Citibank’s market share of New York deposits had doubled, with a lot of the growth attributed to the ATM. The current hot platform is Zoom, and its market cap is roughly $48 billion. That’s when the company introduced their wildly popular slogan “The Citi Never Sleeps.” That is, until Covid-19.

Innovation 59

Innovation Technology Examples Marketing 59

Innovation 360 Group

MAY 21, 2020

Often it is misused as a framework for assessing a specific market or even an organization itself. PESTLED illuminates current influences, but more importantly, it alerts you to rapidly approaching changes and market dynamics across industries. It illuminates connections in the data so you can begin to defend your market value.

Radical Innovation 69

Radical Innovation Artificial Inteligence Ideation Analysis 69

CorporateIntel

DECEMBER 18, 2012

Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established. Was anything really lost if this was just a merger?

Underperforming Technical Team 40

Underperforming Technical Team Creativity Technical Review Analysis 40

hackerearth

AUGUST 10, 2017

They talk about Zappos, Southwest Airlines, and Aravind Eye Hospitals to drive home the point about turning a constraint, such as resource, time, and method, into a winning opportunity. CEO Marissa Mayer offered the same opinion writing for Businessweek in 2006: Some of the most innovative ideas have come from marketing and advertising.

Underperforming Technical Team 40

Underperforming Technical Team Innovation Video Creativity 40

Innovation 360 Group

MAY 21, 2020

Innovation 360 has used this framework in many assignments and has often seen it misused as a framework for assessing a specific market or even the organization itself. PESTLED can illuminate current influences, but more importantly, it can alert you to rapidly approaching changes and market dynamics across industries.

Radical Innovation 52

Radical Innovation Artificial Inteligence Ideation Data 52

CorporateIntel

AUGUST 27, 2012

As an investor, can you ever know for certain if that newfangled gizmo come to market is the real deal or a fad? But organic fair-market nine-grain soft crust, probably a fad. People have bet against railroads, phones, airlines, television, personal computers, and even guitar bands as fads—and that was before they had customers!

Creativity 40

Creativity Trends Marketing Culture 40

BrainZooming

FEBRUARY 3, 2018

.” No truer words from a great guy that advises us on inbound marketing. I just got A-List status on Southwest Airlines. Yes, in answer to your question, I do have one of those Facebook things. Brainzooming does too. Wanna come join us? Getting There, Here, and Yon. ” Okay, sure. Whatever you say.

Creativity 40

Creativity Learning Data Marketing 40

BrainZooming

JULY 21, 2016

I was on a late Southwest Airlines flight where I think they decided to just not do any drink service because the flight attendants didn’t want to work. Contact us to learn all about how Mike Brown’s Brainzooming workshops on social media and content marketing can boost your success! I experience the agony of defeat.

Tips 40

Tips Creativity Study Groups 40

CorporateIntel

DECEMBER 9, 2013

Well, if Jeff Bezos who is currently sitting on top of the business world knows that sooner or later his company is toast, I think that is about as telling a tale of creative destruction as I can imagine! Third, an undifferentiated commodity without sufficient scale will not stand solo long in a consolidating market (MetroPCS).

Video 40

Video Creativity Strategy Strategy 40

Harvard Business Review

JUNE 27, 2012

A similar pattern hold for airlines. Some of this, business historians might say, is simply due to what Joseph Schumpeter called "creative destruction" — a desirable culling of businesses that can't keep pace. Markets change; technology evolves. And for telecom. And for many others. Root it out wherever you find it.

Creativity 15

Creativity Technical Review Study Technology 15

BrainZooming

DECEMBER 8, 2015

As the Journal article states, “The fledging aviators in the JetBlue program would still have to meet this requirement (1,500 hours of flying), but by assessing students at various intervals short of 1,500 hours, the airline seeks to show that its curriculum can produce outstanding pilots who have spent fewer hours in actual aircraft.”

Strategy 40

Strategy Strategy eBook Innovation 40

Harvard Business Review

OCTOBER 20, 2011

They include the biotech, semiconductor, personal computer, and airline industries. Some of these leaders have become legends, such as Andy Grove of Intel and Herb Kelleher of Southwest Airlines. Empirical Creativity. So we should expect these leaders to be highly creative — to create new, wonderful products.

Leadership 17

Leadership Analysis Disruption Creativity 17

Harvard Business Review

JULY 2, 2014

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. Another is whether a particular type can help a firm build market share. The New Marketing Organization.

Marketing 18

Marketing Data Industry Creativity 18

Harvard Business Review

FEBRUARY 28, 2011

Thomas Green winced as he reread an e-mail message from his new boss, Frank Davis, marketing director for the travel and hospitality group at D7 Displays. Tom, this week's client meetings went well, but they would have gone better if you had been on top of the market data. Tom, you're ambitious and creative," she'd begun, solemnly.

Case Study 16

Case Study Study Software Review Underperforming Technical Team 16

Harvard Business Review

OCTOBER 21, 2015

Walmart recently lost $20 billion in market cap in one day, in part because its leadership admitted it needs to invest more into its e-commerce operations. When you think about it, internet retail today is similar to the airline market before frequent flyer programs were introduced. The internet has revolutionized retail.

Marketing 12

Marketing Competition Industry Leadership 12

Harvard Business Review

FEBRUARY 28, 2011

It turns "market research" into a far more dynamic and creative process. You tap into the creativity of your consumers." If they have a design or marketing background, all the better. Have an open mind, and be creative about whom you bring in as a possible co-creator. You need to do something new.

Creativity 16

Creativity Design Creative Process Open Innovation 16

Harvard Business Review

MARCH 2, 2012

This is the "focused entry" strategy, a well-worn path in the history of successful startups (see Southwest Airlines). Consider Dartitup's response to Pinterest's high-profile success in the social marketing space. Southwest Airlines? So what if you're being beaten in one small market, right? They don't even feed you!

Entrepreneurship 14

Entrepreneurship Competition Marketing Creativity 14

Harvard Business Review

DECEMBER 19, 2011

The business world is overflowing with products and services and designs and marketing campaigns that are adequate. Recently, at a conference of marketers and brand specialists, I learned about a fast-growing company called Kulula Airlines, sort of the Southwest of South Africa. Friedman and Mandelbaum have nailed it.

Conference 19

Conference Design Competition Policies 19

Harvard Business Review

MARCH 7, 2011

Apple, Google, Berkshire Hathaway, Southwest Airlines, Procter & Gamble. The organizations I admire don't just lead their industries in terms of innovation or financial performance or market share. Is this company as consistent as it is creative? Who are the Top Five organization's on Fortune's list for 2011? Anybody shocked?

Company 16

Company Culture Strategy Strategy 16

Harvard Business Review

MARCH 12, 2013

Despite best efforts, the proposed American Airlines-US Airways merger will hit points of turbulence. Why not make an opposite set of assumptions, that our most human characteristics — imagination, creativity — will appear in new guises to save ourselves, our jobs, and even democracy? The next two Popes won't be a woman.

Trends 16

Trends Resources Creativity Product Development 16

Harvard Business Review

DECEMBER 20, 2016

The key is to look beyond just the obvious places like marketing. If there are superconsumers in your midst, and if they’re encouraged to speak their minds, they will inject your culture with extra doses of energy, empathy, and creativity. Sales & Marketing Adapted from. ” Inspiring Creativity. Eddie Yoon.

Culture 13

Culture Creativity Strategy Strategy 13

Harvard Business Review

AUGUST 16, 2016

.” And yet the lean startup methodology, born in Silicon Valley as a way for startups to tune in to customer needs with limited resources, has been gaining major momentum inside big companies like General Electric, Alaska Airlines, Telefonica, 3M, and W.L. Show customers barely-working products with rough edges?

LEAN 14

LEAN Company Survey Guidelines 14

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” Instead, we should measure and manage behaviors like spending time in markets and designing and executing smart experiments and the values to which employees adhere.

Competition 15

Competition Leadership Marketing Company 15

Harvard Business Review

FEBRUARY 13, 2015

While Uber deserves kudos for being innovative, let’s be truthful: Its success has come from creatively exploiting a regulatory loophole. Consider the regulation-to-deregulation evolution in the long distance telephone market. This exact scenario is occurring in the taxi market. Pricing Marketing Strategy'

Industry 13

Industry Innovation Competition Marketing 13

Harvard Business Review

JULY 2, 2014

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. Another is whether a particular type can help a firm build market share. The New Marketing Organization.

Marketing 11

Marketing Data Industry Creativity 11

Harvard Business Review

AUGUST 17, 2012

Some suggestions from their research: Save drudge work for the wettest days and creative endeavors for sun-soaked days. There is also new uncertainty about emerging markets, partly because of the difficulties they will face in managing potentially dangerous consumer, property, and credit cycles. PRESS 1 FOR INCOMPETENCY.

Video 10

Video Report Creativity Management 10

Harvard Business Review

APRIL 22, 2016

” Oblivious to the plight of drivers, the official Trabant tagline reflected a rather different perspective: “Creativity combined with boldness and the revolutionary will of a working class that has been freed from exploitation have given birth to this inconspicuous and yet sensational car.”

Learning 12

Learning Survey Industry Study 12

Harvard Business Review

MARCH 28, 2014

Southwest Airlines exists in a class of its own in large part due to its fun personality. Using brand personality in this way is not simply about developing creative communications; it’s about infusing every aspect of your operations with your unique character. Branding Marketing Strategy'

Technical Review 13

Technical Review Comparison Competition Course 13

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Tips 16

Tips Underperforming Technical Team Case Study Engagement 16

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Tips 15

Tips Underperforming Technical Team Case Study Engagement 15

Harvard Business Review

FEBRUARY 1, 2013

As I described in my last post , your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. Think Apple, or Southwest Airlines, or for a more recent example, Zipcar.

Software Review 12

Software Review Technical Review Software Marketing 12

Harvard Business Review

AUGUST 29, 2011

This is the challenge with enigmatic creative geniuses: sometimes their organization has no idea how he/she does it; just that it happens. The chain-smoking, whiskey-guzzling genius of Southwest Airlines co-founded and built the only major U.S. airline to make a buck over the last four decades.

Creativity 8

Creativity Project System Industry 8

Harvard Business Review

DECEMBER 27, 2013

Airline JetBlue has embedded this philosophy in its hiring process. Tap into the creativity of your front line. They can help leaders understand what customers want without the time and expense of market research. The new approach was so effective that Disney rolled it out across all of its parks and cruise ships.

Engagement 15

Engagement Company Course Creativity 15

Harvard Business Review

APRIL 11, 2017

Among those that have met that fate in recent months are initiatives at Target, Alaska Airlines, Coca-Cola, the New York Times, and Chubb. Yes, too much involvement can lead to a fixation on incremental improvements that can be shepherded to market quickly, to impact the next quarter’s results. At Aon Health, part of $11.7

Project 15

Project Innovation Survey Groups 15

Harvard Business Review

APRIL 5, 2012

If you spend much time around salespeople, it won't take long before you hear them griping about the issue that is the profession's biggest trouble spot: disagreement over the market potential of a group of accounts or a territory. In exit interviews, the people who leave imply they don't have enough market potential to succeed.".

Data 10

Data Marketing Competition Survey 10

Harvard Business Review

FEBRUARY 19, 2016

Southwest Airlines invites groups of people to interview for flight attendant positions at one time, largely to observe the social interactions among candidates during a naturally high-stress situation. Vosges, a company that sells artisan chocolates and that one of us has worked with, evokes a brand that is hip and creative.

Culture 14

Culture Groups Leadership Collaboration 14