BrainZooming

NOVEMBER 14, 2018

I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. I see three take-aways from this story: The benefit of creative structure to generate LOTS of ideas, because the winner may be cool product name number eighty-three.

How To 66

How To Creative Thinking Strategic Thinking Creativity 66

New Markets Advisors

AUGUST 20, 2018

The term “creative destruction” was coined by famed economist Joseph Schumpeter in the 1940s. The right times to grow through destruction While the right innovation strategy depends on a number of factors?—?industry, Your tiered brand strategy requires differentiated offerings. Even Southwest Airlines?—?famously

Creativity 45

Creativity Roadmap Innovation Marketing 45

Innovation Excellence

SEPTEMBER 4, 2015

Here's a nice example of the Attribute Dependency Technique, one of five in the innovation method called Systematic Inventive Thinking (SIT). It's a great tool to make products and services that are "smart." They adjust and learn, then adapt their performance to suit the needs of the user. Continue reading →

Innovation 40

Innovation Tools Examples Learning 40

Qmarkets

JUNE 1, 2017

His Doctorate degree (2012) in Management focused learning in the areas of organizational change, leadership theory, and strategy. Read on to discover innovation best practices from Robert's experience working at a range of renowned companies, including Citibank, Delta Airlines, and most recently Southwest Airlines.

Underperforming Technical Team 58

Underperforming Technical Team Open Innovation Innovation Tools 58

BrainZooming

DECEMBER 8, 2015

The “Inside the Executive Suite” article from Armada Corporate Intelligence profiled an intriguing innovation strategy example within a regulated industry. The Armada article highlights six ways to formulate innovation strategy in a regulated environment, including the approach JetBlue is taking. A shadow innovation strategy.

Strategy 40

Strategy Strategy eBook Innovation 40

Rmukesh Gupta

MARCH 3, 2017

The Role of Creativity in the Life of a Product Manager by Mukesh Gupta. It really took off, once an airline pilot, Robert Plath , affixed two wheels (instead of four) and a long handle to suitcases that rolled upright that the luggage with wheels took off. It is inherent nature of mankind to be biased against creativity.

Creativity 40

Creativity Management Underperforming Technical Team Learning 40

hackerearth

AUGUST 10, 2017

They talk about Zappos, Southwest Airlines, and Aravind Eye Hospitals to drive home the point about turning a constraint, such as resource, time, and method, into a winning opportunity. Sometimes, people find solace in boundaries to focus and find inspiration for creative ideas. “I This helps streamline your strategy.

Underperforming Technical Team 40

Underperforming Technical Team Innovation Video Creativity 40

Innovation 360 Group

MAY 21, 2020

This calls for interaction, creativity, and the articulation of many different opinions. So, step one : Major players will not be able to compete on short haul, but the new airline can’t handle all the demand on its own. Train MBA students and executives in strategic and creative thinking. Expect new entrants.

Radical Innovation 69

Radical Innovation Artificial Inteligence Ideation Analysis 69

Qmarkets

JULY 8, 2017

His Doctorate degree (2012) in Management focused learning in the areas of organizational change, leadership theory, and strategy. Read on to discover innovation best practices from Robert's experience working at a range of renowned companies, including Citibank, Delta Airlines, and most recently Southwest Airlines.

Underperforming Technical Team 40

Underperforming Technical Team Open Innovation Innovation Tools 40

KindlingApp

SEPTEMBER 21, 2015

I was introduced to these innovation management resources a few months ago when two clients, both referencing The Idea-Driven Organization , came to Kindling looking for a software solution to evolve their innovation strategy. An eight-step process for developing an innovation management strategy. I was hooked from the beginning.

Innovation Management 40

Innovation Management Management Innovation Programs Case Study 40

CorporateIntel

DECEMBER 9, 2013

Well, if Jeff Bezos who is currently sitting on top of the business world knows that sooner or later his company is toast, I think that is about as telling a tale of creative destruction as I can imagine! U S Airways is also likely to evaporate when its merger with American Airlines is completed. Penney, and Radio Shack.

Video 40

Video Creativity Strategy Strategy 40

Harvard Business Review

JUNE 27, 2012

A similar pattern hold for airlines. Some of this, business historians might say, is simply due to what Joseph Schumpeter called "creative destruction" — a desirable culling of businesses that can't keep pace. Make strategy a search for a Repeatable Model that can replicate and adapt your greatest successes again and again.

Creativity 15

Creativity Technical Review Study Technology 15

CMOE

MARCH 10, 2021

Retreats can help colleagues get to know each other better, overcome challenges, make decisions, engage in skill-building, or collaborate on plans and strategies. Savings can be found with virtual team retreats by eliminating airline and hotel fees but are often re-allocated to facilitator support, technology tools, and even motivation gifts.

Technical Review 40

Technical Review Software Review Exercises Collaboration 40

Harvard Business Review

FEBRUARY 28, 2011

It's essential for your new responsibilities in developing market strategies for your region.". The market-strategy meeting is next week, and I still haven't seen your plan, which was due yesterday. Tom, you're ambitious and creative," she'd begun, solemnly. When you're on your own, I expect you to be better prepared.

Case Study 16

Case Study Study Software Review Underperforming Technical Team 16

Harvard Business Review

JULY 2, 2014

Global research into more than 200 brands in 11 industries, including hair care, airlines, cars, and media, led the authors to identify 29 distinct types of relationships, ranging from complete strangers to best friends and including both negative and positive types of connections. Marketers Don’t Need to Be More Creative.

Marketing 18

Marketing Data Industry Creativity 18

Harvard Business Review

FEBRUARY 28, 2011

It turns "market research" into a far more dynamic and creative process. But Sense's chief executive Jeremy Brown and director of strategy Brian Millar gave me some terrific pointers on co-creation, which I want to share with you here. You tap into the creativity of your consumers." This does not come naturally. But not easy.

Creativity 16

Creativity Design Creative Process Open Innovation 16

Harvard Business Review

MARCH 7, 2011

Apple, Google, Berkshire Hathaway, Southwest Airlines, Procter & Gamble. I spend much of my time visiting organizations of many different shapes and sizes, in many different fields, with very different business strategies, product offerings, and organizational cultures. Strategy is culture, culture is strategy.

Company 16

Company Culture Strategy Strategy 16

Harvard Business Review

OCTOBER 21, 2015

Success on the web is achievable, but it requires adopting strategies from other industries such as airlines and credit cards, which also operate in a more cut-throat, price-focused environment. When you think about it, internet retail today is similar to the airline market before frequent flyer programs were introduced.

Marketing 12

Marketing Competition Industry Leadership 12

Harvard Business Review

MARCH 2, 2012

This is the "focused entry" strategy, a well-worn path in the history of successful startups (see Southwest Airlines). Southwest Airlines? They unleash the creativity of their employees and learn from their best customers. Consider Dartitup's response to Pinterest's high-profile success in the social marketing space.

Entrepreneurship 14

Entrepreneurship Competition Marketing Creativity 14

Harvard Business Review

DECEMBER 20, 2016

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. That’s why it’s imperative to ensure your strategy deeply resonates with your organizational culture. With superconsumers, this is actually straightforward. Unlocking Energy.

Culture 13

Culture Creativity Strategy Strategy 13

Harvard Business Review

AUGUST 16, 2016

.” And yet the lean startup methodology, born in Silicon Valley as a way for startups to tune in to customer needs with limited resources, has been gaining major momentum inside big companies like General Electric, Alaska Airlines, Telefonica, 3M, and W.L. ’” said another.

LEAN 14

LEAN Company Survey Guidelines 14

Harvard Business Review

JANUARY 13, 2014

But had they looked at themselves from the point of view of their customers, they would have seen that they were really in the transportation and logistics business and would have better understood the challenge, and the opportunities, represented by the growing airline industry. Innovation Leadership Strategy'

Competition 15

Competition Leadership Marketing Company 15

Harvard Business Review

MARCH 28, 2014

Southwest Airlines exists in a class of its own in large part due to its fun personality. Using brand personality in this way is not simply about developing creative communications; it’s about infusing every aspect of your operations with your unique character. Branding Marketing Strategy'

Technical Review 13

Technical Review Comparison Competition Course 13

Harvard Business Review

NOVEMBER 25, 2015

In a recent strategy meeting we attended with the leaders of a Fortune-500 company, the word “culture” came up 27 times in 90 minutes. We found that the companies most famous for their cultures — from Southwest Airlines to Trader Joe’s — maximize the good motives , while minimizing the bad ones.

Culture 15

Culture Company Underperforming Technical Team Software Review 15

Harvard Business Review

FEBRUARY 13, 2015

While Uber deserves kudos for being innovative, let’s be truthful: Its success has come from creatively exploiting a regulatory loophole. Copy Uber’s surge pricing model: Peak and off-peak is a standard pricing model used in hotels, airlines, even commuter trains. Pricing Marketing Strategy' Here’s how.

Industry 13

Industry Innovation Competition Marketing 13

Harvard Business Review

DECEMBER 13, 2011

Jim Whitehurst got a short course in doing just that when he arrived as CEO of the rough-and tumble Red Hat from his post as COO of the rather more buttoned-up Delta Airlines four years ago. Yeaney cites three key benefits: First, the process generated "more creativity, accountability, and commitment." The effect?

Strategy 14

Strategy Strategy Collaboration Course 14

Harvard Business Review

NOVEMBER 12, 2015

The next morning they are due to fly home, but discover their budget airline insists that passengers print their boarding passes in advance or face an exorbitant fee at the airport. Conflict and creativity in the music business. After their sharp exchange, they had devised a novel strategy for releasing a single from the album.

Leadership 15

Leadership Software Review Creativity Culture 15

Harvard Business Review

JULY 2, 2014

Global research into more than 200 brands in 11 industries, including hair care, airlines, cars, and media, led the authors to identify 29 distinct types of relationships, ranging from complete strangers to best friends and including both negative and positive types of connections. Marketers Don’t Need to Be More Creative.

Marketing 11

Marketing Data Industry Creativity 11

Harvard Business Review

JULY 9, 2018

But it’s particularly difficult for large, traditional firms , especially those which operate in consolidated, non-growth industries (think pulp and paper, steel, airlines) and which are often located away from the metropolitan areas where data scientists live. Most ideas tend to be misaligned with the company’s strategy.

Training 13

Training Strategy Strategy Data 13

Harvard Business Review

JUNE 7, 2012

As CMO Scott Olrich — whose start up firm, Responsys , has landed marquee customers like Southwest Airlines, Whole Foods, LEGO, Harley-Davidson, ESPN and the National Basketball Association — put it at our 2012 Summit on Customer Engagement , "customer advocacy is marketing and marketing is customer advocacy.".

Tips 16

Tips Underperforming Technical Team Case Study Engagement 16

Harvard Business Review

JANUARY 8, 2014

As Peter Drucker put it, “culture eats strategy over breakfast” Just take a look at Southwest Airlines, the company which saw the greatest value expansion in the S&P 500 between 1971 and 2001. The only thing they can’t duplicate is your culture… Do you know the difference between strategy and culture?

Culture 13

Culture Underperforming Technical Team Strategy Strategy 13

Harvard Business Review

JUNE 7, 2012

As CMO Scott Olrich — whose start up firm, Responsys , has landed marquee customers like Southwest Airlines, Whole Foods, LEGO, Harley-Davidson, ESPN and the National Basketball Association — put it at our 2012 Summit on Customer Engagement , "customer advocacy is marketing and marketing is customer advocacy.".

Tips 15

Tips Underperforming Technical Team Case Study Engagement 15

Harvard Business Review

JUNE 19, 2012

Verizon made headlines last week with a new approach to mobile-data pricing, but according to Slate's Farhad Manjoo, much of its strategy is still "dumb." How China's Emerging Airlines Will Change the Industry (BCG Perspectives). The True Pay-As-You-Go Wireless Plan (Slate). BONUS BITS: The Great Right Whale?

Exercises 9

Exercises Policies Data Training 9

Harvard Business Review

FEBRUARY 1, 2013

Think Apple, or Southwest Airlines, or for a more recent example, Zipcar. This is an area of tremendous creativity. Customer advisory boards — in which a firm's customers provide input and guidance on products and strategy — have been around for years and are often an effective way to gain "buy-in" from customers.

Software Review 12

Software Review Technical Review Software Marketing 12

Harvard Business Review

APRIL 5, 2012

For example: • Sales force strategy and scale. If sales managers know account potential, they can coach salespeople on the best strategies for driving revenue growth. Many sales forces do not have estimates of local market potential readily available, and developing them requires work and creativity. Sales force deployment.

Data 10

Data Marketing Competition Survey 10

Harvard Business Review

JANUARY 28, 2016

This is a stifling tax on a company’s capacity to find creative approaches to solving unmet customers’ needs. For example, for three decades leading up to 2010, HSBC had successfully pursued a growth strategy and organizational capability that was founded upon acquisitions.

Change 15

Change Technical Review Agile Culture 15

Harvard Business Review

DECEMBER 23, 2016

What distinguished successful from unsuccessful alliances was more of a “productive” irritation — creative tension between differing ideas about how to develop alliance products – reflected in disagreements about the strategy and tactics of how best to develop a particular molecule.

Technical Review 13

Technical Review Survey Training Resources 13