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Human-centred innovation in a digital world.

Paul Hobcraft

Having people at the centre of designs enables more intelligent, rapid and lasting innovation. Tony touched on how digital technology is being used to solve today’s present issues and how working with the comprehensive digital twin and having people at the heart of the design make a significant contribution to some current challenges.

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Future-Centered Design: How to Turn Great Ideas into Action Plans

Daniel Burrus

Southwest Airlines has a notable history with both intrapreneurship and solving both internal and external company pain points creatively. But at Southwest Airlines, an internal employee named Marty Cobbs decided to take passengers by surprise by livening up the safety instructions with humor.

Design 92
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Southwest Pursues a Me-Too Strategy

Michael Roberto

Source: Wikipedia This week, Southwest Airlines announced a major strategy shift. Alison Sider of t he Wall Street Journal reported that, "Southwest Airlines plans to start charging for checked bags, a seismic shift that will boost revenue but potentially give its fiercely loyal passengers a reason to shop around. Controversial?

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When Software Can’t Change the Laws of Physics (or Leadership)

Mills-Scofield

We can’t design with atoms and ignore gravity, conservation of energy and Newton’s laws of motion. There have been major 737 design upgrades and changes over the years; it is usually easier to do variations on a theme in terms of design, testing, certification, regulatory approvals, etc. Boeing 737 Max in production.

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The implementation of the Composable Innovation Enterprise Framework?

Paul Hobcraft

So how to set about making this change and who should be involved as it is a more radical design of a holistic nature is what I am outlining in this post. Here I will offer up some thoughts on how to make this change and who should be involved, as it is a more radical design of a holistic nature.

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Building the innovation stack

Paul Hobcraft

These stacks follow an established logic, such as working through idea discovery, relating to given problems, exploring solutions, and determining the final model or design and the execution delivery to achieve this. Still, this becomes the end game in design We need to move back to describing innovation stacks a little more.

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Innovation Sighting: Adjustable Airline Seats

Innovation in Practice

From Fox News : The airline legroom wars may finally be coming to an end. Engineering firm B/E Aerospace has filed a patent for a “legroom adjustable” seat design that allows flight attendants to move a seat forward or back depending on the size of a passenger, reports the Telegraph.