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Southwest Pursues a Me-Too Strategy

Michael Roberto

Source: Wikipedia This week, Southwest Airlines announced a major strategy shift. Alison Sider of t he Wall Street Journal reported that, "Southwest Airlines plans to start charging for checked bags, a seismic shift that will boost revenue but potentially give its fiercely loyal passengers a reason to shop around. Controversial?

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Human-centred innovation in a digital world.

Paul Hobcraft

Having people at the centre of designs enables more intelligent, rapid and lasting innovation. Tony touched on how digital technology is being used to solve today’s present issues and how working with the comprehensive digital twin and having people at the heart of the design make a significant contribution to some current challenges.

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Future-Centered Design: How to Turn Great Ideas into Action Plans

Daniel Burrus

Southwest Airlines has a notable history with both intrapreneurship and solving both internal and external company pain points creatively. But at Southwest Airlines, an internal employee named Marty Cobbs decided to take passengers by surprise by livening up the safety instructions with humor.

Design 92
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When Software Can’t Change the Laws of Physics (or Leadership)

Mills-Scofield

We can’t design with atoms and ignore gravity, conservation of energy and Newton’s laws of motion. There have been major 737 design upgrades and changes over the years; it is usually easier to do variations on a theme in terms of design, testing, certification, regulatory approvals, etc. Boeing 737 Max in production.

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Strategy to Execution to enable Intelligent Enterprise

Rmukesh Gupta

All organisation have a stated strategy – one that they would like to execute on. However, most organisations are not able to execute the stated strategy, which leads to the organisation not being able to live up to its potential and deliver what they promise to their stakeholders. So, where do things go wrong? .

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Human-centred innovation in a digital world.

Paul Hobcraft

Having people at the centre of designs enables more intelligent, rapid and lasting innovation. Tony touched on how digital technology is being used to solve today’s present issues and how working with the comprehensive digital twin and having people at the heart of the design make a significant contribution to some current challenges.

article thumbnail

Human-centred innovation in a digital world.

Paul Hobcraft

Having people at the centre of designs enables more intelligent, rapid and lasting innovation. Tony touched on how digital technology is being used to solve today’s present issues and how working with the comprehensive digital twin and having people at the heart of the design make a significant contribution to some current challenges.