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How WOW Air Disrupted The Airline Industry

Innovation Excellence

So, how did one airline company disrupt the airline industry through a low-budget carrier? A remote, often misunderstood country, Iceland has become one of the hottest tourist destinations. This is quite alarming.

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“Decouple” the Value Chain to Drive Digital Disruption

Leapfrogging

Digital disruption isn’t just about the internet or mobile technology. I recently had a chance to connect with Harvard Business School professor, Thales Teixeira, whose most recent book, Unlocking the Customer Value Chain , highlights the dynamics of “decoupling” and why it will drive even more disruption than we’ve seen in the world.

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Future-Centered Design: How to Turn Great Ideas into Action Plans

Daniel Burrus

Southwest Airlines has a notable history with both intrapreneurship and solving both internal and external company pain points creatively. But at Southwest Airlines, an internal employee named Marty Cobbs decided to take passengers by surprise by livening up the safety instructions with humor.

Design 91
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Norwegian Airlines: Are They Built to Last?

Michael Roberto

Travelers in my area have been enjoying incredibly low fare trips to Europe on Norwegian Airlines. The Wall Street Journal's Heard on the Street column has some doubts : The airline operates a very different growth model to tried and tested low-cost carriers such as Southwest Airlines Co. in the U.S. and Ryanair in Europe.

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Book Review – The Disruption Mindset by Charlene Li

Rmukesh Gupta

The book is about is basically about what do organizations (typically incumbent organizations) do to be successful at the business of disruption, the assumption being that it is unusual for the incumbents to disrupt themselves or their industries. Disruption doesn’t create growth. Growth creates disruption”.

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Here’s How You Know Your Industry Is About To Be Disrupted

Innovation Excellence

In a variety of industries today, ranging from airlines to healthcare to even buying a coffin for a funeral, a handful of major players dominate, which allows them to raise prices and restrict consumer choice. On his hit HBO show Last Week Tonight, John Oliver pointed to the dangers of corporate consolidation. Anybody who has flown.