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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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“Decouple” the Value Chain to Drive Digital Disruption

Leapfrogging

“Decoupling” the value chain is the next big strategy for digital innovation and business models. Digital disruption isn’t just about the internet or mobile technology. Teixeira’s thinking closely matches what I’ve been exploring in my other articles on disruption across industries like packaging , manufacturing , safety , and travel.

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Future-Centered Design: How to Turn Great Ideas into Action Plans

Daniel Burrus

Southwest Airlines has a notable history with both intrapreneurship and solving both internal and external company pain points creatively. But at Southwest Airlines, an internal employee named Marty Cobbs decided to take passengers by surprise by livening up the safety instructions with humor.

Design 91
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Book Review – The Disruption Mindset by Charlene Li

Rmukesh Gupta

The book is about is basically about what do organizations (typically incumbent organizations) do to be successful at the business of disruption, the assumption being that it is unusual for the incumbents to disrupt themselves or their industries. Disruption doesn’t create growth. Growth creates disruption”.

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Norwegian Airlines: Are They Built to Last?

Michael Roberto

Travelers in my area have been enjoying incredibly low fare trips to Europe on Norwegian Airlines. The Wall Street Journal's Heard on the Street column has some doubts : The airline operates a very different growth model to tried and tested low-cost carriers such as Southwest Airlines Co. in the U.S. and Ryanair in Europe.

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Human-centred innovation in a digital world.

Paul Hobcraft

Today we are facing many current disruptions where we need to react fast and intelligently. Airlines are looking to encourage us back onto their planes. Siemens Digital Industries Software approach’s foundation is Xcelerator ; it is at the core of the strategy. Keeping Us Safe for Resuming Travel.

Software 278
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Using The Both/And Principle To Increase Trust

Daniel Burrus

A few more similarly accelerating technology Hard Trends that increase in-person trust are contact-less kiosks for self-service in retail stores, and hotel and airline check-in using facial recognition and/or voice and smartphone. With that said, make sure you put elevated trust at the center of your reopening strategy.

Trends 78