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You Might Need a Loyalty Program If…

Business and Tech

As a marketer, there are some telltale signs to look out for that may indicate that you need a loyalty program: 1. Look at the airline, hotel, rental car, and specialty retail industries. You are competing in a “sea of sameness”. Don’t buy it? Your “leaky bucket” looks more like a sieve. You know nothing about your customers.

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Understanding the Building Blocks of Hospitality

Business and Tech

The hospitality industry is facing rapid changes as technology advances and the modern consumer demands more. Connecting the operational knowledge with a particular interest area — such as finance, marketing, technology, or sales — will help build a strong career. Michigan State University’s Karthik Namasivayam offers advice.

Industry 130
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The implementation of the Composable Innovation Enterprise Framework?

Paul Hobcraft

Organizations in today’s business environment need to adapt rapidly and dynamically, the need to bring the innovation management process is a constant technological advancement. Emphasize the potential for increased agility, faster time-to-market, and improved innovation outcomes. Does this solution offer a pathway?

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Your Guide to Fueling Enterprise Innovation in the Transport Industry

Qmarkets

We’re right at the beginning of an era of market disruption affecting sweeping, radical changes to personal and public transport, and the pressure on companies to innovate is coming from all directions. Technology is central to these innovations and the pace and scale of change is only going to accelerate as we move through the 2020s.

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Exciting Innovations at CES 2020

Yet2

This was the second year yet2 sent team members to the conference, which markets itself as “The Global Stage for Innovation.” Our mission was twofold: to confirm trends we are seeing and hearing in the global market and to discover new companies and technologies that could be applicable to some of our tech scouting projects.

Tips 85
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Find out why investing in Digital Marketing makes all the difference during a crisis

mjvinnovation

In the same proportion, we will see substantial growth in Digital Marketing actions over the coming years. Here, we’ll show you some of the main reasons for investing in your Digital Marketing strategy! Inbound Marketing Content Marketing SEO Social Media. Marketing “from home.”