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The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategicthinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.
I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Extending Branding Strategies Too Far.
I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. Mike is a frequent speaker on innovation, strategicthinking, and social media. Suddenly, Facebook Messenger buzzed. appeared first on The Brainzooming Group.
Examples of Visionary Leaders These individuals have leveraged their foresight, passion, and strategicthinking to imagine a new future for their organizations and inspire others to help bring these visions to life. Their stories provide valuable insights into the practical application of visionary leadership.
Are you confident in your strategicthinking, and your organization’s internal innovation competencies and skills? So, step one : Major players will not be able to compete on short haul, but the new airline can’t handle all the demand on its own. Do you have a roadmap for its short- and longer-term implications?
As the Journal article states, “The fledging aviators in the JetBlue program would still have to meet this requirement (1,500 hours of flying), but by assessing students at various intervals short of 1,500 hours, the airline seeks to show that its curriculum can produce outstanding pilots who have spent fewer hours in actual aircraft.”
What I’d also like to do is investigate: can we sell this to an airline? Since we have 19 countries’ worth of ownership, I’d like to start experimenting with subtitles. I’m going to start with German and then probably Spanish. Are there ways that we can sell pieces of it without it having to be pulled down from YouTube?
A passenger jet belonging to a cut-rate airline had recently crashed into the Florida Everglades, and Kinsley argued in Slate that it was appropriate for discount airlines to be more dangerous than the major carriers. The chance of getting killed in a crash on a given flight on a major airline is roughly 1 in 10 million.
As I think about companies that compete on consistent, low cost, reliable operations, most have or had leaders who were process innovators, such as Herb Kelleher at Southwest Airlines, Sam Walton at Wal-Mart, Ray Kroc at McDonalds, Jeff Bezos at Amazon.com, and Fred Smith at FedEx.
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