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Should Southwest Airlines Change?

Michael Roberto

Source: TripAdvisor The Wall Street Journal published an interesting article this week titled "Meet the Southwest Superfans Who Don’t Want the Airline to Change." The hedge fund and some other investors would like to see Southwest offer a series of additional benefits and collect fees for those amenities as other airlines do.

Change 48
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Frontier Airlines Ends Human-to-Human Customer Service

Innovation Excellence

GUEST POST from Shep Hyken In a bold move to cut costs, Frontier Airlines announced that it would no longer offer human-to-human customer support. As a customer service expert, I was surprised at this move. I have waited to see the fallout, if any, and thought the company might backpedal and reinstate traditional phone support. […]

Company 77
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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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JetBlue Acquires Spirit Airlines: Will Straddling Work?

Michael Roberto

Source: Getty Images The bidding war for Spirit Airlines has ended. The combined airline will have 458 planes—up from JetBlue’s fleet of just over 280 jets now—and will have over 300 more on order. Historically, firms in the airline industry has struggled to be consistently profitable. It's a fascinating question.

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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. The entire Southwest Airlines ticketing area was decorated for Halloween. Extending Branding Strategies Too Far.

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Merging Competitors: U.S. Airways and American Airlines

Harvard Business Review

If you’re navigating a merger, this episode is for you.

Strategy 107
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Research: Consumers Spend Loyalty Points and Cash Differently

Harvard Business Review

The authors of this article present research findings from their analysis of data describing over 29,000 unique loyalty points earning and spending transactions made during two recent years by 500 airline loyalty program consumers.

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