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While investing heavily in R&D, automotive OEMs had not been investing in technologies and business models that are now used by newcomers to disrupt them (software, bigdata, user experience, additive manufacturing/materials, energy storage, sharing economy, direct to consumer). But I think that the problem runs deeper.
While investing heavily in R&D, automotive OEMs had not been investing in technologies and business models that are now used by newcomers to disrupt them (software, bigdata, user experience, additive manufacturing/materials, energy storage, sharing economy, direct to consumer). But I think that the problem runs deeper.
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