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Uncovering Innovation in China’s Liquid Bandage Market with Big Data

Yet2

yet2 employed their proprietary Big Data approach to quickly ingest and analyze thousands of data points across their database of 5,000+ CMOs, reducing the analysis time from months to days. yet2 ’s Big Data analysis was crucial for matching this information to the China CFDA database. Contact us at info@yet2.com

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Examples of Data Science projects to help you leverage results

mjvinnovation

Regardless of industry or size, organizations that want to remain competitive in the era of Big Data need to develop and efficiently implement Data Science capabilities – or risk being left behind. Do you know what Data Science is? One way to understand data science is to visualize what a data scientist does.

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Urgent Message for CMOs of Challenger Brands

Brunner

Do you have technology that aggregates and stores customer/consumer data across all appropriate touchpoints? What do you estimate the “data maturity” of your organization to be? How well will your products and services perform in comparison? Do you have an agile test and learn strategy?

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Organizational Imperatives in the Era of Big Data

Harvard Business Review

More businesses are coming to realize the vast potential that lies in their data--potential to deliver more value, make better decisions top to bottom, and make fundamental discoveries that could "change everything.". The technological challenges are legion, but they pale in comparison to the organizational challenges.

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Big Data Is Not the New Oil

Harvard Business Review

Every 14 minutes, somewhere in the world, an ad exec strides on stage with the same breathless declaration: "Data is the new oil!". It's exciting stuff for marketing types, and it's an easy equation: big data equals big oil, equals big profits. The comparison, at the level it's usually made, is vapid.

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Big Data's Biggest Obstacles

Harvard Business Review

In my last blog on Big Data , I offered a very optimistic view of its promise: Big Data can allow us to see and predict human behavior objectively. I am optimistic about Big Data, but I'm also realistic. I am optimistic about Big Data, but I'm also realistic. But why is it true? Is it causal?

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Google Flu Trends’ Failure Shows Good Data > Big Data

Harvard Business Review

In their best-selling 2013 book Big Data: A Revolution That Will Transform How We Live, Work and Think , authors Viktor Mayer-Schönberger and Kenneth Cukier selected Google Flu Trends (GFT) as the lede of chapter one. In short, you wouldn’t have needed big data at all to do better than Google Flu Trends.