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The What, Why and How of Trade Promotion Forecasting

Acuvate

An effective TPF solution offers the capability to forecast the sales uplift and ROI that can be generated due to a particular trade promotion. Trade Promotion Forecasting can be a burdensome task as there are several variables involved, siloed and large datasets which may include a lot of unstructured data as well. FREE EBOOK.

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Top 5 Predictive Analytics Use Cases in the Retail Industry

Acuvate

This paves way for decision-makers to employ predictive analytics to derive the best value of all the data gathered and ensure better sales outcomes in the near future. Engineering of this data is the key to opening doors to invaluable insights about the purchase behaviour of your customer. Analytics on operation and supply chains.

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What Is Programmatic Job Advertising?

ExactHire - Innovation

What is new is programmatic advertising that uses big data, machine learning, and predictive analytics to target the right audience. Programmatic advertising uses this information, collectively known as “big data,” to target consumers. Software can analyze the data and match ads with users most likely to convert.

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Cognyte Selects Qmarkets to Support Market-Leading Security Analytics Software

Qmarkets

Cognyte, the global leading security analytics software provider, has launched an innovation management program with the Qmarkets Q-ideate tool. With over 25 years of experience, Cognyte employs big data, AI, data visualization tools to respond to rapidly evolving security threats and find new ways of delivering value.

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Top 10 CPG Industry Trends For 2020

Acuvate

Despite the increase in sales across CPG categories, top CPG brands witnessed a decrease and the cause has been cited due to increased fragmentation of customer preference for private brands. Millennials prefer private labels over national brands due to their cost effectiveness. Using Big Data and Advanced Analytics.

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Power BI: 5 Key AI Features You Should Start Using

Acuvate

Microsoft announced enhancements to Power BI and PowerApps in their Microsoft Business Application Summit 2019 that included a host of powerful AI features related to Image recognition, Text analytics, the ability to generate machine learning models directly in Power BI without having to code and the integration of Azure Machine Learning.

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The Innovation-Driven Disruption of the Automotive Value Chain (Part 2)

Corporate Innovation

While reporting record quarterly sales , they are also witnessing two alarming trends. Because of problems such as pollution, climate change and loss of productivity due to long commute times, consumer attitudes towards car ownership and use are changing. Companies in the automotive value chain are faced with a challenging future.