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Kotler’s Pricing Strategy for Business Strategy

Leapfrogging

Kotler’s Pricing Strategy: A Practical Guide for Strategy Projects Kotlers Pricing Strategy , developed by Philip Kotler , is a comprehensive framework that helps businesses determine the most effective pricing model to maximize revenue, market share, and competitive positioning. Balance revenue generation with customer satisfaction.

Strategy 130
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Hedgehog Model Template for Business Strategy

Leapfrogging

Hedgehog Model: A Practical Guide for Strategy Projects The Hedgehog Model , developed by Jim Collins in his book Good to Great , is a strategic framework that helps organizations find their core focus and achieve long-term success. Develop a competitive advantage based on strengths. What is the Hedgehog Model?

Strategy 130
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Trust as a Competitive Advantage

Innovation Excellence

GUEST POST from Greg Satell One of the most rewarding things about writing my book Mapping Innovation was talking to the innovators themselves. All of them were prominent (one recently won the Nobel Prize), but I found them to be the among the kindest and most generous people you can imagine, nothing like the difficult […]

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Innovation and creativity: the lasting competitive advantage

Jeffrey Phillips

Pause to acknowledge Daniel Pink I'd like to pause here and tip my hat to Daniel Pink, who wrote a really good book that is becoming ever more prescient. Daniel Pink wrote a book entitled A Whole New Mind in 2005, and at the time the book had a nice reception. If it can be automated, it will be automated.

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Product-Led Onboarding: How to Turn New Users into Lifelong Customers

Speaker: Ramli John, Managing Director at ProductLed and Author

So, if their first date with your product is anything but silky-smooth, you risk losing out to the competition. In this interactive, fun presentation and Q&A, Ramli John, author of bestselling book Product-Led Onboarding, will share a simple but powerful framework to get more users to experience a product’s "Eureka!"

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Imaginatik CEO publishes groundbreaking business book

Imaginatik

BOSTON – May 29, 2018 – Imaginatik today announced the publication of a groundbreaking new business book, Topple – The End of the Firm-Based Strategy and Rise of New Models for Explosive Growth. A changed competitive environment creates new rules and steps to take — as useful for start-ups as for mid-market firms and global brands. “The

Roadmap 20
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Book Review: A new way to think by Roger Martin

Jeffrey Phillips

I'm lucky to have the opportunity to read and review a number of books in the innovation and strategy space, and I find many of the books have interesting insights or promote new ideas but often aren't overly actionable. It should be a book that all managers read. However, I've always found the insights of Roger Martin useful.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.