article thumbnail

How Amazon Execs use a 4-Step Innovation Process Template to Create Breakthrough Products

Leapfrogging

This means envisioning customer problems as well as ideal solutions to those problems before actually developing a product or service–and this is exactly how Amazon innovates. As noted in the book, Amazon’s “working backwards” process includes four steps: Step 1: Define the customer problem or pain point.

article thumbnail

Book Review - Built to Innovate by Ben Bensaou

Jeffrey Phillips

Since I am an innovation consultant, working with Fortune 500 companies to build innovation capacity, and I regularly blog on this site about innovation topics, I often have the opportunity to review new books about innovation. In this blog, I am going to be reviewing the book Built to Innovate by Ben Bensaou.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Amazon Execs use a 4-Step Innovation Process Template to Create Breakthrough Products

Leapfrogging

This means envisioning customer problems as well as ideal solutions to those problems before actually developing a product or service–and this is exactly how Amazon innovates. As noted in the book, Amazon’s “working backwards” process includes four steps: Step 1: Define the customer problem or pain point.

article thumbnail

Value Proposition Canvas Template

Leapfrogging

For example: Functional: Filing taxes, booking travel, or managing team workflows. Lead Successful Innovation Projects! Lead Successful Innovation Projects! Focus on a specific customer segment or persona. Jobs to Be Done : What are the functional, emotional, and social tasks customers are trying to complete?

article thumbnail

New Innovation Books for 2021 & Beyond

InnovationTraining.org

Innovate to grow with these innovation book recommendations. Does your organization have a comprehensive innovation strategy or plan for the year? Are you interested in learning more about how to develop an innovative mindset and gain practical skills on developing creative new ideas for implementation?

article thumbnail

Podcast S7E151: Jim Euchner – Lean Startup in Large Organisations

Idea to Value

He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch five businesses on three continents. 00:05:00 – The importance of Innovation accounting. 00:05:00 – The importance of Innovation accounting.

LEAN 220
article thumbnail

Pirates in the Navy Book Excerpt

InnovationTraining.org

This InnovationTraining.org guest article from Tendayi Viki is a selection from his latest book, Pirates In The Navy. On Understanding Your Company Before You Start Innovating. A lot of innovators that I have met are impatient people. By the time we start working together, they are already fed up with their company.