Idea to Value

MARCH 4, 2021

In this episode of the Idea to Value podcast, we speak with one of the original kings of paid marketing, Perry Marshall. Book: [link]. Times of great uncertainty are times of great opportunity. 00:07:00 – How Google changed the way advertising works. 00:22:00 – The 2,700 Dollar espresso machine.

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Destination Innovation

JUNE 8, 2023

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? With this new online Udemy course you can quickly absorb the key ideas and principles in best-selling busines books by watching short video lectures. But how much time would it have taken?

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Jeffrey Phillips

MAY 12, 2022

I'm lucky to have the opportunity to read and review a number of books in the innovation and strategy space, and I find many of the books have interesting insights or promote new ideas but often aren't overly actionable. It should be a book that all managers read.

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IdeaScale

JANUARY 15, 2020

Learn what works in innovation from these ten books. Part of building a great innovation strategy is to learn about the history of innovation. Here are ten books every innovator should crack as they build a new innovation approach. This book lays out how businesses can do everything right and still lose out on innovation.

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LEAN Innovation Creativity Creative Thinking 189

Innov8rs

FEBRUARY 10, 2025

Your brand dominates the offline world, but digital competitors are growing fast in a rapidly changing market. We tried every single playbook strategy. No one had the right recipe, and when that happens, you can try every strategy in the book, but it wont save you,” he explains. What would you do?

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Marketing Technical Review How To Agile 52

Idea to Value

MAY 27, 2019

Start-ups – companies under 5 years old owned by one person or a small team of entrepreneurs and venture capitalists – will innovate quite differently from established companies, which have a history of successful growth and a market share to defend. Tart-up strategies. Start-up strategies.

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Strategy Strategy Company Innovation 142

Leapfrogging

FEBRUARY 21, 2023

He’s the author of numerous books and an expert on how lean principles can be used to drive innovation. His latest book, What a Unicorn Knows , is available on Amazon and reveals the secrets to building high growth startups. Here’s a Q&A with Matt that highlights the key points in the book.

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Idea to Value

FEBRUARY 4, 2025

If you have a project or team needing leadership and management, book an appointment with me now and we can speak about how I could help you. Competitive disadvantage: A delayed or failed project can allow competitors to move ahead, capturing market share and innovation opportunities. Now, lets delve into why they fail.

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Underperforming Technical Team Project Artificial Inteligence ChatGPT 140

Imaginatik

MAY 29, 2018

BOSTON – May 29, 2018 – Imaginatik today announced the publication of a groundbreaking new business book, Topple – The End of the Firm-Based Strategy and Rise of New Models for Explosive Growth. A changed competitive environment creates new rules and steps to take — as useful for start-ups as for mid-market firms and global brands.

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Roadmap Competition Innovation Programs Strategy 20

IdeaScale

SEPTEMBER 28, 2017

It’s a common question when building innovation strategy. It is innovation that opens the company to new markets or changes the way customers interact with the market or the industry. You book a car for a set amount of time and you return the car after you’re done. In a sense, yes. Not so with disruption.

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Disruption Innovation Strategy Strategy 209

Jeffrey Phillips

OCTOBER 25, 2021

Since I am an innovation consultant, working with Fortune 500 companies to build innovation capacity, and I regularly blog on this site about innovation topics, I often have the opportunity to review new books about innovation. In this blog, I am going to be reviewing the book Built to Innovate by Ben Bensaou.

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Leapfrogging

JANUARY 14, 2015

While many companies scramble to create disruptive innovation strategies, the problem is that it isn’t a linear process or methodology. No single strategy or theory (even the theory of disruptive innovation itself) has captured how it really works or how to do it. Was it part of their strategy? Fast forward to today.

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Disruption Strategy Strategy Innovation 165

InnovationTraining.org

AUGUST 30, 2021

Innovate to grow with these innovation book recommendations. Does your organization have a comprehensive innovation strategy or plan for the year? These innovation-focused book recommendations will help teach you the skills and techniques needed to grow your business and improve your company’s innovation efforts.

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Innovation Tips Design Thinking LEAN 97

Innovation Excellence

MARCH 9, 2023

GUEST POST from Shep Hyken According to bestselling author and marketing expert Mark Schaefer, the next—and last—great marketing strategy is community. When I read his latest book, Belonging to the Brand, I was intrigued by the subtitle, Why Community is the Last Great Marketing Strategy.

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Stephen Shapiro

FEBRUARY 25, 2020

One week from today, my 6th book, Invisible Solutions , will be released. I’ve been asked, “How long did it take to write the book?” December 2 – 10, 2018, I locked myself in a hotel room and started working on the book. In fact, upon reflection, the book took nine years to write and publish.

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Tim Kastelle

DECEMBER 28, 2014

Their strategy was that they would use the awards and the attention that they generated to inspire manufacturers to make their incubator. Ideas that do both are what Mark Payne calls two-sided solutions in his book How to Kill a Unicorn. This is a lesson that Timothy Prestero and his organisation Design that Matters learned painfully.

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Design How To Entrepreneurship Case Study 270

Idea to Value

DECEMBER 13, 2022

If you have an event and are planning to book an inspirational speaker , ensure that the topic highlights how creativity can be enhanced, at any age. Ensure your portfolio is balanced according to your upcoming strategy. If there is indeed a recession coming our way, this will impact the majority of companies.

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Idea to Value

JANUARY 18, 2021

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. The Law of Diffusions of Innovation was first popularised by communications professor Everett Rogers in his 1962 book Diffusions of Innovations. of the total market.

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Leapfrogging

FEBRUARY 28, 2022

That’s because they try to apply processes and structures that don’t fit their business strategies and cultures. I had the chance to take a look at the new book “Built to Innovate” by INSEAD professor Ben Bensaou. It reminded me how important it is to highlight the ultimate organizational design principle: Structure follows strategy.

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Idea to Value

JANUARY 7, 2022

As Steve Blank puts it in his foreword to O’Reilly and Tushman’s latest book on the subject: Lead and Disrupt: How to Solve the Innovator’s Dilemma: Exploitation pays your salary while exploration pays your pension. No overall innovation strategy or portfolio. Multiple different innovation strategies.

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Underperforming Technical Team Innovation Resources Project 309

Thinkers360 - Thought Leader Interviews

DECEMBER 16, 2024

Thinkers360 Thought Leader Series – Tom Augenthaler on the State of B2B Influencer Marketing In this edition of the Thinkers360 Thought Leader Series, we interview Tom Augenthaler, 551 Media, on the state of B2B influencer marketing. Influencers reach your ICPs in ways your company marketing doesn’t or can’t.

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InnovationTraining.org

SEPTEMBER 27, 2021

Check out these popular JTBD book recommendations. These Jobs to be Done books cover the skills and techniques of this framework in an easy to follow and understand way. Check out our lists of innovation books and design thinking books to read. Looking for even more literary choices to help you innovate? Get it here.

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Handbook Tips Roadmap Design Thinking 87

Leapfrogging

AUGUST 9, 2017

Here are 5 Business Model Strategies and Tools for Strategic Business Growth. From retailers like Blockbuster and Borders Books to tech giants like Nokia and Blackberry, seemingly untouchable brands have been caught off guard by rapidly changing business landscapes. Do we need a new strategy and business model?

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CMOE

MARCH 6, 2023

An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. Every individual in the organization, from front-line worker to Chief Executive Officer, is responsible for implementing the strategy and ensuring the organization’s success.

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Strategy Strategy Technical Review Software Review 98

Thinkers360 - Thought Leader Interviews

AUGUST 2, 2024

In this edition, we speak with Matthew Lieberman who is the Chief Marketing Officer of PwC US/Mexico and an innovative executive at the crossroads of marketing, media, and technology. ML: I have a non-traditional background and am not a classically educated marketer.

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Technical Review Generative AI Marketing Tools 59

Digital Tonto

MARCH 12, 2023

In my book Cascades, I explained how small groups, loosely connected but united by a shared purpose drive transformational change. Here’s How To Outsmart Them 4 Ways to Use Social Networks for Marketing So even successful shaping opinions is, at best, a temporary solution. It happens gradually, almost imperceptibly, at first.

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BrainZooming

FEBRUARY 27, 2022

Then, we envision lists of questions and prompts that could have triggered their innovative strategies. Perusing snapshots of food innovators screamed out to me: take notes and describe the strategies these individuals are using, although not typically calling out in the article. 94 Ideas to Imagine Innovative Growth Strategies.

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Strategy Strategy Innovation Training 111

Leapfrogging

APRIL 4, 2024

In today’s fast-paced business environment, crafting and leading an effective executive team offsite has emerged as a pivotal strategy for fostering alignment, stimulating innovation, and bolstering organizational resilience. Selecting the Right Venue The venue for your offsite plays a significant role in contributing to its success.

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Strategy Strategy Technical Review Design 130

InnovationTraining.org

MARCH 5, 2020

This InnovationTraining.org guest article from Tendayi Viki is a selection from his latest book, Pirates In The Navy. Leadership support needs to go beyond just words that encourage innovation to doing the following: Strategic Guidance : Leaders must provide innovation teams with an innovation strategy that makes explicit where to play.

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Leadership Training Resources Innovation Programs 94

Digital Tonto

JUNE 9, 2024

In her new book, "Data, Strategy, Culture & Power," data expert Nicole Radziwill, PhD introduces “Radziwill’s Law,” which states: “Data cannot be decoupled from power. We have the power to design every aspect of the game, from which biases get encoded into our systems to what determines success and what the rewards are.

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Artificial Inteligence Tips Data Culture 198

Michael Roberto

MARCH 13, 2025

Source: Wikipedia This week, Southwest Airlines announced a major strategy shift. The stock market reacted positively to the news of the strategy changes at Southwest. Abandoning many of the classic elements of Southwest's strategy means that the firm has lost of much of its distinctiveness.

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Strategy Strategy Comparison Industry 28

IdeaScale

AUGUST 24, 2021

Ibbaka is a consulting and technology development company focused on helping companies bring innovations to market and to help them to scale. IS: How is value at the center of both pricing and an innovation strategy? Price elasticity of demand and you find out where they cross and that’s your market clearing price.

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Design Thinking Design Innovation Software 299

IdeaScale

MARCH 30, 2021

Overview: Sustainability approaches and innovation strategy go hand-in-hand, yet too often are seen as separate targets. Often you’ll find that the goals you most need innovation strategy for are ones that lend themselves to sustainability. Sustainability, ESG, and Innovation. Incorporating Into Goals. Reiterating And Upgrading.

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Idea to Value

JULY 21, 2017

At its core, the framework is a collection of strategies and tools for finding inventive solutions to difficult problems. When should it be used: Any organisation that wants to enable their staff who have an idea to “try it out” or do an initial market experiment. When it should be used: Very seldom!

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BrainZooming

APRIL 24, 2018

Someone wondered about the range of topics included in the disruptive innovation strategy workshop we delivered recently. We led the group through a customized Brainzooming Innovation Fake Book of exercises. 27 Links to Energize Your Innovation Strategy. What is the first innovation strategy question to ask? The reason?

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Strategy Strategy Strategic Thinking Underperforming Technical Team 88

Qmarkets

OCTOBER 21, 2021

Without it, our companies would fail to grow and evolve with the ever-changing markets that we are serving. Regardless of the industry your business falls in, innovation can keep your team ahead of the trends and competitors and foster stability and consistency within your strategy.

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Strategy Strategy Innovation Idea Generation 98

BrainZooming

JUNE 21, 2017

We were listening in on an internal innovation strategy call conducted by one of our clients. The key question was, “Where’s the beef with this innovation strategy?”. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss.

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