Change Company Marketing 
Destination Innovation
JANUARY 13, 2025
It is clear that Europe lags the USA in producing high growth innovative large companies. However, there are many small companies that are doing surprisingly well and some large ones which are more innovative than you might think. Germany BASF: A chemical company that continuously innovates in sustainable solutions and materials.
Leapfrogging
MARCH 5, 2025
What is a Go-to-Market Strategy? Go-to-Market Strategy: A Practical Guide for Strategy Projects A Go-to-Market (GTM) strategy is a structured plan that defines how a company will introduce a product or service to the market, attract customers, and achieve a competitive advantage.
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Destination Innovation
MAY 24, 2022
Here are examples of eight successful companies which switched from one activity to another in order to meet a customer need. Berkshire Hathaway was originally a textile manufacturing company established by Oliver Chace in 1839 in Rhode Island. He used it as a vehicle to buy stakes in insurance companies and other businesses.
Business and Tech
DECEMBER 8, 2021
If you’re an aspiring property manager, know that the rental market has continued to evolve in major ways since the COVID-19 pandemic began. . Take it from Byrdy Kelley — CEO and founder of Melan Property Management as well as REAME, a real estate tech company — who has broken through challenging barriers in the male-dominated industry.
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Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.
Business and Tech
DECEMBER 8, 2021
Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. With the changes brought about by the pandemic, the effectiveness of a property’s website moved front and center. Dylan Lenz Founder and CEO, Naborly.
Leapfrogging
MARCH 26, 2025
White Space Innovation is a strategic framework used to identify and pursue growth opportunities beyond a companys current product lines, markets, or business models. Companies that embrace White Space Innovation aim to break out of stagnation, stay ahead of disruption, and create long-term competitive advantage.
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Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.
Advertiser: BairesDev
In a time that's driven by the almost manic pace of technological advancement, adapting to change is a must for any business. More often than not, being flexible enough to get the most out of the latest tech trends defines the success or failure of a company. Today, they come in the form of AI-based tools.
Speaker: Cheryl Perkins, Founder and President, Innovationedge
Companies these days cannot afford to stand still! Cheryl Perkins, Founder and President of Innovationedge and a visionary business leader, will share best practices of companies who are defining and implementing new business models. These models are used to create new pathways to value and deliver growth in today’s business climate.
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.
Speaker: Wes Bush, Author of "Product-Led Growth"
Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market? But what else do they have in common?
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Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".
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Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.
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