Tullio Siragusa

NOVEMBER 6, 2023

AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. But what drove this change? We transitioned from B2B or B2C to P2P.

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Tullio Siragusa

OCTOBER 2, 2023

Blueprint for Bouncing Back: A Design Thinking Guide to Unemployment Life’s journey is peppered with unpredictable twists and turns. Incorporating Design Thinking into the Unemployment Phase Design Thinking isn’t just a buzzword for the corporate world; it can be a lifesaver during unemployment.

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Tullio Siragusa

NOVEMBER 13, 2023

Capturing Attention in the Digital Age: A Design Thinking Approach In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. Empathize: At its core, Design Thinking begins with empathy. It’s about immersing yourself in their world to see things from their perspective.

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Tullio Siragusa

JUNE 5, 2023

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. The Advent of a People-Centric Business Age Today’s business landscape is characterized by constant change. From the onset of marketing in the 1950s to today, we’ve seen clear transformations.

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Tullio Siragusa

SEPTEMBER 18, 2023

Beyond the Daily Grind: How Design Thinking Can Illuminate Your Life’s Purpose In the hustle and bustle of our daily lives, it’s easy to get caught up in the routine, to lose sight of what truly matters to us, and to wonder if there’s more to life than the daily grind. This is where the concept of “purpose” comes into play.

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Tullio Siragusa

JULY 24, 2023

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Hinders Responsiveness to Change In a rapidly changing business landscape, agility and adaptability are crucial.

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Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Idea to Value

JULY 21, 2017

In this article, I want to show you the 15 most important Innovation Frameworks and Theories which your companies need to be aware of and should be using. Together, they reduce the risk of failure, improve the success rate of new ideas and can help build an organisation which is more resilient to change and able to grow.

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Tullio Siragusa

OCTOBER 30, 2024

Breaking Free from the Chains of Force: Why the Future of Work Requires Radical Change The future of work is upon us, and it’s clear that the traditional systems we’ve clung to for so long are no longer sufficient. Awareness is the first step toward change.

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Tullio Siragusa

FEBRUARY 26, 2024

Applying Design Thinking to Personal Growth and Innovation In today’s rapidly changing world, the ability to adapt and innovate is more crucial than ever, not just in the realm of product development but also in our personal and professional lives.

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Tullio Siragusa

AUGUST 22, 2022

Gain Better User Adoption the Design Thinking Way. People tend to resist change when change means altering or replacing existing norms of doing things. What Is Design Thinking? Design Thinking assists organizations in creating value for people. Better Products for Better User Adoption.

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Tullio Siragusa

SEPTEMBER 16, 2024

Intention is the New Empathy: The Next Evolution of DesignThinking After more than four years evangelizing Design Thinkingand serving as an advisor to the University of Californias Design Thinking ProgramIve seen firsthand how transformative this framework can be. But as the world changes, so must our frameworks.

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Tullio Siragusa

AUGUST 15, 2022

Recession Proof Your Business the Design Thinking Way. In the present economic situation, when your business is surrounded by instability, pandemics, and disruption, planning to innovate business strategies or prepare for recessions is prudent and wise. What Is Design Thinking? Process Of Design Thinking.

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Tullio Siragusa

DECEMBER 18, 2023

Transforming Your Business with Bottom-Up Management: The Design Thinking Way In the ever-evolving landscape of modern business, a significant shift is occurring from traditional top-down management to a more inclusive and innovative strategy: bottom-up management.

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Tullio Siragusa

NOVEMBER 28, 2022

Design Thinking for Startup Sales Success: A Step-by-Step Guide. This could be through creating a more effective sales pitch, using new technologies, or adapting to changes in the market. Leverage Design Thinking to Identify Target Market. Implement: Implement the changes based on the feedback and test again.

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Tullio Siragusa

NOVEMBER 13, 2024

Antar’s approach is one that all leaders can learn from: disruption without empathy is unsustainable, but disruption with empathy can lead to profound, lasting change. Empathy allows leaders to understand these changing dynamics. Empathy as the Heart of Disruption Antar’s journey in creating Tune.fm

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Tullio Siragusa

FEBRUARY 27, 2023

How to Be a Valuable Team Player During Times of Change: Strategies for Success In today’s constantly evolving business world, change is inevitable. Whether it’s a new project, a shift in leadership, or an overhaul of processes, change can be both exciting and challenging.

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Tullio Siragusa

AUGUST 14, 2023

Emotional Intelligence doesn’t change with industry jargon or processes. Communication Skills A Constant in a Changing Landscape: From mergers and acquisitions in the finance world to research breakthroughs in pharmaceuticals, clear communication is key. By 2012, Ford reported a $5.7 Leaders are the beacon of clarity.

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Tullio Siragusa

FEBRUARY 12, 2024

Design Thinking in Education: Shaping Creative Minds for the Future In a world characterized by rapid changes and complex challenges, the traditional education model, which primarily focuses on the dissemination of knowledge, is increasingly proving to be insufficient.

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Tullio Siragusa

FEBRUARY 26, 2025

This experience changed his entire perspective on what truly matters. This journey ultimately led Tullio to develop the EmpathIQ Framework a neuroscience and Design Thinking based system designed to integrate emotional intelligence into leadership, fostering self-awareness, compassion, and deeper human connection in business.

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Tullio Siragusa

FEBRUARY 4, 2025

aiCMO is here to change that. Design Thinking plays a massive role in this. Because the Market Craves Authenticity Ive been in this space long enough to see how automation and AI have shifted marketing. While theyve made things more efficient, theyve also distanced brands from real human connection. Thats where aiCMO shines.

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Tullio Siragusa

SEPTEMBER 25, 2023

Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. By integrating Design Thinking, businesses can ensure that their personality isn’t just authentic but also resonates powerfully with their audience. Perhaps, it’s time for a product revamp or a change in supplier partnerships.

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Leapfrogging

FEBRUARY 18, 2019

The obvious place to turn is innovation approaches such as design thinking , rapid prototyping , and open innovation. They have helped businesses break through inertia and build game-changing products, but are still surprisingly uncommon when it comes to social good. Principle 1: Think Big.

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Tullio Siragusa

OCTOBER 9, 2023

This ability to adapt and innovate in a scrappy, resourceful way is often the fuel behind revolutionary ideas and game-changing products. Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. Empathy and intuition remain indispensable.

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Tullio Siragusa

FEBRUARY 19, 2025

Many companies fear tackling tough conversations, but real change happens when leaders create environments where employees feel comfortable sharing their perspectives. While there have been significant strides in DEI, resistance to change, shifting societal attitudes, and leadership hesitancy can create setbacks. Data drives change.

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Tullio Siragusa

JANUARY 9, 2023

VR and AR technology have the potential to change the way we interact with computers and the world around us. Free White Paper on How to Improve your GTM Tactics with Design Thinking Get your complimentary copy of a white paper on how to leverage Design Thinking to improve your GTM tactics by clicking anywhere in this box.

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Tullio Siragusa

JANUARY 30, 2023

Vision and Strategy A great leader must have a clear and compelling vision for the future of their organization, and a well-designed strategy for achieving it. This allows them to inspire and motivate their team members and to make better decisions in the face of uncertainty and change. Click Here Blog Subscrition Here Email*

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Tullio Siragusa

OCTOBER 16, 2024

The question is no longer if businesses need to change but how they will change. It’s about creating systems that empower people, honor purpose, and contribute to a better world. The future is not just about what we build with AI; it’s about how we build it and for whom.

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Tullio Siragusa

FEBRUARY 10, 2025

On a recent episode of The Bliss Business Podcast , we had the pleasure of speaking with Sarah Middleton, CEO of Mission Up, about how companies can build authentic corporate social responsibility (CSR) initiatives that foster purpose, connection, and positive change.

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Tullio Siragusa

MARCH 24, 2025

Too often, companies focus on outputshours volunteered, dollars raisedwithout asking whether anything actually changed. He offered a powerful reframe: instead of measuring how many backpacks were packed, ask what changed in the people doing the packing.

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Tullio Siragusa

FEBRUARY 13, 2023

By adopting these strategies, traditional advertising and PR companies can remain relevant and maintain their competitive advantage in an ever-changing market. Click Here Blog Subscrition Here Email*

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Tullio Siragusa

NOVEMBER 6, 2024

Forward-Thinking Habits: The Key to Continuous Growth One of the most insightful habits Cunningham identified is the importance of having a forward-thinking mindset. In today’s world, where change is happening faster than ever, this habit is critical for sustained success.

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Tullio Siragusa

FEBRUARY 3, 2025

Challenge: How can you use empathy to create alignment and trust during periods of rapid change? Food for Thought: What would change in your workplace if leaders embraced vulnerability as a tool for connection and trust? Not everything is perfect, but we work together to make progress.

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Tullio Siragusa

JULY 25, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. It also means being open to change and trying new things.

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Tullio Siragusa

NOVEMBER 20, 2024

Doug Kirkpatrick’s vision of self-management offers a compelling solution to these challenges, providing a framework for organizations to thrive in a rapidly changing world. The challenges of the modern business world require a new approach — one that prioritizes autonomy, ethics, and sustainability.

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Tullio Siragusa

MARCH 3, 2025

Beyond the Bottom Line: Why Businesses Must Balance Profit with Social Responsibility Success in business is often measured by revenue, market share, and quarterly growth. What if businesses, at their best, are also forces for gooddriving social change, fostering human connection, and making the world better?

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Tullio Siragusa

JANUARY 29, 2025

Food for Thought: What would change in your organization if love and empathy were at the heart of every decision? When you love what you do, it shows in how you treat others, whether its your team or your guests, he shared. Love, empathy, and passion arent just idealstheyre strategies for creating lasting impact.

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