Digital Tonto
OCTOBER 27, 2024
Some transformations require changes in investments, while others require changes in behaviors and these have very different challenges. However, when a transformation is focused on changing behaviors, leaders should expect significant resistance. The answer will determine how you need to move forward.
Leapfrogging
MARCH 3, 2025
Artificial intelligence is revolutionizing the field of change management, opening up new possibilities for business consultants. By integrating AI, you can streamline processes, gain deeper insights, and drive more effective organizational change. AI’s predictive capabilities can also play a key role in change management.
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Leapfrogging
MARCH 27, 2025
Artificial Intelligence (AI) is revolutionizing the field of change management by providing advanced tools and methodologies to enhance the efficiency and effectiveness of change initiatives. This helps in making informed decisions and developing strategies that are data-driven.
Leapfrogging
FEBRUARY 24, 2025
Gap Analysis: A Practical Guide for Strategy Projects Gap Analysis is a structured framework used to evaluate the difference between an organizations current performance and its desired future state. Gap Analysis in Strategy Without a structured approach, organizations risk making decisions based on assumptions rather than data.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. It's a win-win strategy for both teams. It's a win-win strategy for both teams. Enter Account-Based Marketing (ABM).
Leapfrogging
MARCH 19, 2025
What is Kotler’s Pricing Strategy? Kotler’s Pricing Strategy: A Practical Guide for Strategy Projects Kotlers Pricing Strategy , developed by Philip Kotler , is a comprehensive framework that helps businesses determine the most effective pricing model to maximize revenue, market share, and competitive positioning.
Leapfrogging
MARCH 12, 2025
What is Change Impact Analysis? Change Impact Analysis is a structured framework designed to assess and manage the effects of organizational change. This process systematically evaluates the scope, risks, and implications of a proposed change, ensuring that all aspects are considered before implementation.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? How is AI changing workflows and driving functionality? What are the key elements and capabilities of ABM that can make a real difference?
Advertiser: ZoomInfo
In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Speaker: David Bard, Principal at VP Product Coaching
Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies.
Speaker: Cheryl Perkins, Founder and President, Innovationedge
She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level, while tackling the current challenges of talent management and innovation fatigue. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.
Speaker: Wes Bush, Author of "Product-Led Growth"
As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market?
Speaker: John Mansour - President, Product Management University
You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic!
Advertiser: ZoomInfo
Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.
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