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What Is Sustainable Innovation?

IdeaScale

So closely intertwined are the two concepts that today’s sustainability leaders are 400 percent more likely to be considered innovation leaders compared to non-sustainability leaders, as you can see in our downloadable infographic on the topic. Finally, sustainable innovation is more collaborative because it is a cross-discipline concept.

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The Ten Types of Innovation

Destination Innovation

E.g. Toshiba collaborated with UPS to repair Toshiba laptops. Channel – how you get to market. E.g. Amazon’s Whispernet service allows users to order and download a Kindle book in one minute. Blizzard Entertainment’s World of Warcraft gives players a collaborative gaming experience. Process – doing things differently.

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From Consumer to Collaborator: A Look at Open Innovation

IdeaScale

A good example of this is open betas for software, where the general public can download the latest version of an upcoming operating system or another tool with the understanding that it may not be stable and that they’ll need to disclose any bugs or issues they find. That can drive even closed innovation processes in powerful ways.

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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards. It is with this in mind that we created the Benchmarking Collaboration Tool.

Marketing 100
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Measuring Innovation Performance

Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?

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The Innovative Mentor

IdeaScale

Leaders can mentor innovators through any of the practical business steps in the value creation process itself: Connecting to emerging market trends and identifying the most significant opportunities. When is it time for individual vision and when is it essential to collaborate and build a strong team with a shared vision?

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5 Ways to Open Branding Strategy to Multiple Marketing Agencies

BrainZooming

5 Ways to Open Branding Strategy to Multiple Marketing Agencies. Here are five things we do to bring other marketing agencies in early to set them up for implementation success: Invite the partner organizations into all the planning activities for developing the branding strategy. Photo via Shutterstock.