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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Building a new way to measure marketing impact To deal with this challenge, a collaborative team at Brunner has started building a system to replace media performance reporting.

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Building out our innovation ecosystem in design and thinking

Paul Hobcraft

We are becoming far more networked and have a growing awareness of hyper challenges that we are part of resolving and blurring boundaries across market positions, competitors and global trade. It is knowledge-based and well-grounded. Building a collaborative environment requires digital technology as the platform.

Design 208
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What makes the Innovation Ecosystem different?

Paul Hobcraft

These are complex challenges where high levels of collaboration, knowledge exchange and discovery are essential. The understanding leading to new innovative solutions needs to be connected up, more transparent and collaborative. Organisations influence each other; they build out the knowledge terrain.

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The Building Blocks of the Innovation Ecosystem Narrative

Paul Hobcraft

This needs to be in open, highly collaborative ecosystems. Open Collaboration needs to be top of mind Innovation needs to rely increasingly on interconnected organizations organized around a central focal point of value and impact. My mind map of the over-arching aims of a new innovation narrative is shown below.

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Please, we need a different Innovation narrative

Paul Hobcraft

Our innovation processes stay islands of knowledge stubbornly not flowing across organizations, informing others and giving the right levels of insights, support, or collaboration needed. The need for digital platforms and ecosystem designs has grown to achieve this collaborative environment.

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Breakthrough Innovation: A Guide to Game-Changing Ideas

Qmarkets

Theyre real breakthroughs that have the potential to reshape industries, solve massive global challenges, and create entirely new markets. Understanding Breakthrough Innovation Breakthrough innovation refers to a significant leap forward that reshapes industries or creates entirely new markets.

Change 52
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Why Many Mid-Career Marketers Are Dinosaurs and Not Great Social Media Strategists

BrainZooming

With traditional marketing communication, there were numerous clear divisions among important roles: Creative vs. analytical. Looking back on the combined internal and external team we assembled to market our Fortune 500 B2B brand, we rarely had one person doing both sides of any of the pairs of talents and responsibilities above.