Leaders will invest less in transformational innovation due to fears over the economy
Idea to Value
FEBRUARY 6, 2023
This may upset a lot of startups or innovation teams who feel like it is their duty to look to the future and pull their company into new disruptive technologies. Often, innovation teams have the luxury of not being constrained by revenue KPIs they are expected to meet, instead forcussing on “growth” and testing ideas.
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