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What is Disruptive Innovation? Disruptive Innovation is a framework that describes how new products or business models can transform industries by offering simpler, more affordable, or more accessible alternatives to existing offerings. Disruptive Innovation is not just about technological breakthroughs.
The 70-20-10 Innovation Rule is a strategic framework that guides organizations in allocating time, budget, and resources across three categories of innovation: core, adjacent, and disruptive. This structured approach helps companies avoid innovation imbalance. Categorizing them into core, adjacent, and disruptive efforts.
This report is a follow up to the amazing InnoLead reports I have previously written and spoken about, including the one which outlined how over time companies planned to invest more and more in adjacent and transformational innovations. So let us go into some of the most important data points highlighted by the report: 1.
S-Curve Mapping is a strategic innovation tool used to understand the evolution and performance trajectory of technologies, products, services, or entire industries. By mapping where a product or technology lies on the S-curve, organizations can better allocate resources, decide when to innovate, and anticipate market transitions.
For example, Apple analyzes the Five Forces to manage supplier relationships, differentiate its products, and maintain pricing power in a highly competitive tech industry. Without this structured analysis, companies risk underestimating threats, overpricing products, or misallocating resources. high investment in manufacturing).
Why a Strategy Uncertainty Map is Important Every business faces uncertainty in areas like market trends, competitive shifts, technological advancements, regulatory changes, and economic fluctuations. Key questions to consider: What business goals or strategic initiatives are at risk due to uncertainty?
This model helps organizations avoid stagnation by encouraging them to invest in new capabilities, markets, and technologies even while maintaining and optimizing existing operations. It was popularized by McKinsey & Company and has since been widely adopted across industries as a roadmap for growth, adaptability, and strategic foresight.
Do you know what disruptive innovation is? No, I am not talking about every start-up trying to disrupt their industry. I am talking about the original theory of disruptive innovation, as outlined by Professor Clayton Christensen in his groundbreaking Harvard Business Review article in 1995.
In our minds, technology and innovation are interconnected. However, for every technological advancement, there seems to be a learning curve or adjustment period as we try to figure out how to implement automation into our daily lives. Technology: One Step Forward, Two Steps Back? source: pixabay.com. 1 The Devil in Design.
Elizabeth Francisco, president of ResMan, offers expansive insights from being a woman in business to the rapid advancement of property management technology. Bias showed itself as I came up through the multifamily industry and then in technology with investors, peers, competitors, and prospective customers.
The ability to access cutting-edge research, market insights, and technical know-how from a wide network is a key driver of innovation. Agility and Adaptability : Ecosystems are naturally adaptive due to their diversity and interconnectedness. This speed can be a critical differentiator in competitive industries.
White Space Innovation is a strategic framework used to identify and pursue growth opportunities beyond a companys current product lines, markets, or business models. Companies that embrace White Space Innovation aim to break out of stagnation, stay ahead of disruption, and create long-term competitive advantage. Culture (e.g.,
Contingency Planning: A Practical Guide for Strategy Projects Contingency planning is the process of proactively preparing for potential risks, disruptions, or crises that could impact an organizations operations, strategy, or financial stability. Supply chain disruptions Supplier failures, transportation issues.
Identifying and managing these factors ensures that companies allocate resources efficiently, mitigate risks, and maintain a competitive advantage. Strengthens competitive positioning Ensures the company excels in key areas that differentiate it from competitors. What do customers value most in the companys offerings?
The Hidden Challenges of Corporate Venture Capital (And How to Overcome Them) Corporate Venture Capital (CVC) groups have grown in popularity as a vehicle to drive disruptive innovation and growth. Compared to traditional R&D efforts or large-scale M&A, CVCs can deliver impactful results faster, often with less financial risk.
Why a SWOT Analysis is Important A SWOT Analysis provides a holistic view of a companys strategic position by examining both internal and external factors. Identifies competitive advantages Highlights what the company does best. Improves Resource Allocation Helps companies invest in the right areas for maximum impact.
A well-executed Competitive Analysis goes beyond simply monitoring competitors; it involves deep research, data-driven comparisons, and actionable insights that empower companies to maintain a competitive edge. By addressing this gap, the company can gain a significant competitive advantage.
For example, Teslas success in the electric vehicle industry can be attributed to a strong market demand (Market Attractiveness), innovative technology (Sustainable Competitive Advantage), and strong supply chain relationships (Connectedness Across the Value Chain). These could include: Unique technology or intellectual property.
It focuses on why some companies consistently outperform competitors by examining their core capabilities rather than relying solely on market positioning or operational efficiency. Helping companies build a strong reputation and customer trust. Preventing companies from engaging in destructive price competition.
Technology discovery and scouting are essential activities for enterprise innovation programs and R&D departments to identify emerging technologies, startups, and market trends that can drive competitive advantage. Ezassis technology discovery services are designed to uncover these opportunities through tailored research programs.
In a recent round of research, I was reviewing adoption rates for new technologies. In this way, innovation in the technology sector is more volatile, powerful, and drives almost every other sector as it moves to keep pace with our own demands. Robotics, natural user interfaces, the list of emerging tech goes on and on.
Airbnb disrupted hotels. Now big travel and hospitality companies are going after the next disruptive innovation themselves before getting blindsided yet again. If you’ve followed my Inc.com column , you know I work with both big companies and start-ups around the world. So what are the big bang disrupters on the horizon?
Digital disruption isn’t just about the internet or mobile technology. I recently had a chance to connect with Harvard Business School professor, Thales Teixeira, whose most recent book, Unlocking the Customer Value Chain , highlights the dynamics of “decoupling” and why it will drive even more disruption than we’ve seen in the world.
Similarly, Blockbuster experienced almost the exact same disruption. Using a business model based on real estate and limited selection of the top hits, Blockbuster was wiped out by a company with few tangible assets, no retail presence and an exceptionally broad catalog - Netflix. That's the natural order of things.
The Winds of Change- Innovation Software facing the Innovators’ Dilemma In my research, I am getting a real sense that the current Innovation Management Software model is about to be upended and disrupted as per Clayton Christensens’ “Innovators Dilemma.” source Wikipeda) Today the reversal is happening.
A growing reality might be that many people will be forced to stay at home until a vaccine is found, due to their risk of infection. Many companies are struggling to keep themselves in ‘plain view’ to help continue their activities and shape the emerging needs when ‘lockdown’ or economic activity begins to return in the coming weeks.
” That’s because like most big companies, we struggled with risk-taking and moving fast. And gaining access to customers willing to pilot an untried product from an unknown company is a huge early hurdle. On the surface, it seems like big companies and startups are worlds apart. Co-Create to Drive Disruption.
The Evolution of Product Development Product development has transformed significantly over the years, adapting to changes in consumer behavior, market demands, and technological advancements. Agile product development is a powerful approach that can help you navigate the complexities of today’s disruptive world.
In this edition, we speak with Matthew Lieberman who is the Chief Marketing Officer of PwC US/Mexico and an innovative executive at the crossroads of marketing, media, and technology. ML: I am so excited about utilizing emerging technologies—these are key to our transformation. How we then apply this to our marketing strategy is key.
New manufacturing plants will utilize the latest technologies in an effort to increase productivity and competitive advantage. Due to the fact that technology-driven exponential change affects everything, manufacturing businesses must always keep up. . Five Tech Trends Impacting the Manufacturing Industry.
I was on a conference call recently, discussing an upcoming keynote that I'll deliver to a academic-federal government program meant to accelerate new technologies from basic research into the market. One participant talked about the role that large corporations could play, and sometimes do play, in commercializing new technologies.
In recent years, more and more companies have realized the need for innovation as they’ve seen businesses all around them, and perhaps even their own business, being disrupted. What makes this so difficult for large organizations is that a single innovation just isn’t enough to turn the course of the company. Customer obsession.
Horizon Two is the mid-point between “incremental’ change in Horizon One and “disruptive” change in Horizon Three. Companies innovating with this horizon anticipate “breakthrough” innovation, usually extending a known technology into a new market, or introducing new technologies or capabilities into the existing marketplace.
For innovation to thrive in a company, it must be prioritized at every level. It’s not uncommon for corporate boards to lack strong expertise in the areas of innovation and technology. Board members are often older, and they are less likely to come from a technology background. Boards Don’t Prioritize Innovation.
This past weekend I had an extended period of re-reading about the effects of disruption that seems to be occurring across all points of business, our politics, our governments, it seems across our lives. All good plans sometime get disrupted. Everything invented seems to have been disrupted or seems about too.
The word ‘corporate innovation’ is becoming an increasingly popular buzzword, but for the most forward-thinking companies, it represents the future of the business and a significant spend on research and development. Corporations and startups operate differently by nature due to the differences in their culture and business environment.
Sometimes, companies approach us with requests like “I have developed a new technology but how do I build a business around it?” or “Our technology is superior to our competitors’ – why don’t our customers see that?”. “Build only products that customers want” – sounds easy, right? However, in practice, this can be quite hard.
What mistake do companies often make when they talk about innovation? What simple thing can a company do to change their conversation / perspective about innovation? The results were incredible, with insightful recommendations on what it takes to make innovation succeed at companies of any size. Let’s get started.
Then disruption suddenly hits. The outcomes cover more than innovation but provide a good overview of board thinking and priorities for areas such as strategic challenges companies face, governance activities and processes that boards are good at, expertise sitting on the board, and the hard aspects of being a board director.
Organizations have been plagued in the last two years by major shifts that have disrupted business and threatened their profitability. Dealing with the loss of family and friends due to the pandemic and the mental health impact of the health crisis forced many workers to rethink their whole life vis-à-vis “work.”.
If diversity of thought is lacking, you’re left looking outside the company for varying perspectives — a likely reason why accelerators have grown in popularity. The typical goals of this sort of collaboration are better solutions and disrupting economic development — ultimately, it’s an early pipeline of new technologies.
We need to be highly adaptive and that comes from a greater technology understanding. So, we seek out greater applied science knowledge we will use it to support and develop practical applications based on technology and innovation. Digital and technology matters, in its raw innovating power and its potential business impact.
To do this, technology adoption and diffusion across the ecosystem needs to improve dramatically. There also continues today that industry disruption is increasing, by those spotting both opportunity and weakness in present market players. We are facing greater disruption and an increasing innovation pace.
Following on the heels of reading and then reviewing reports from Accenture on how US big business was treating their innovation as left to chance in cloudy execution, it felt not so good for my beliefs that we were actually not making progress. Both reports, as I was reviewing them, left me a little depressed to say the least.
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