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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. In the UK there are several price comparison sites for services such as car or house insurance. All of the marketing messages contain annoyingly squeaky meerkat characters. A low-cost, high-risk lateral approach in marketing is what I call topical mischief.

Examples 292
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Benchmarking Template

Leapfrogging

It now applies across business functions, including customer service, technology, marketing, supply chain, and product development. In the innovation context, it is a vital diagnostic and planning tool that guides decisions related to product design, process improvements, market positioning, and organizational transformation.

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Benchmarking Analysis Strategy Template

Leapfrogging

By systematically comparing performance metrics, organizations can determine whether they are operating efficiently, meeting customer expectations, and staying competitive in their market. Driving continuous improvement Ensuring that businesses remain agile and adaptable in dynamic markets. Lead Successful Strategy Projects!

Analysis 130
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Concept Screening Template

Leapfrogging

By assessing concepts against predefined criteria such as feasibility, market potential, cost, and alignment with business objectives, businesses can systematically filter out weaker ideas before significant resources are invested. Optimize Resource Allocation: Prevent waste by investing in the most feasible and marketable ideas.

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Forget traditional operating models when dealing in Business Ecosystems

Paul Hobcraft

I offer here ten key distinctive areas for comparison. Here I provide a handy comparison of existing and necessary changes likely to be made for Ecosystem management. One exercise I recently undertook was to compare traditional to ecosystem distinctiveness. Let me share these: There are many aspects to evaluate.

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Disruptive Innovation Template

Leapfrogging

Coined by Harvard professor Clayton Christensen, this concept explains how innovations that initially serve niche or low-end markets can evolve to displace established competitors over time. As they improve and gain market traction, they shift industry standards and expectations. Analyze the weaknesses in incumbent business models.

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Experiment Canvas Template

Leapfrogging

By aligning team efforts around what matters mostthe riskiest and most uncertain parts of an ideathe Experiment Canvas prevents wasted resources and accelerates the path to product-market fit. It is especially useful when launching new products, entering new markets, or making significant changes to business models.