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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. In the UK there are several price comparison sites for services such as car or house insurance. All of the marketing messages contain annoyingly squeaky meerkat characters. A low-cost, high-risk lateral approach in marketing is what I call topical mischief.

Marketing 275
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 266
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How Small Business Owners Can Navigate Inflation and High Interest Rates

Business and Tech

Frequent comparisons of your budget/projection to your actual performance helps you identify where your thinking was on target, and where it might have missed the mark. Clarity around the assumptions you made that didn’t work out gives you a great place to start in order to adapt your business plan to changing market conditions.

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If you want someone to make a decision, give them fewer choices

Idea to Value

So in order to get support for your idea or project, the request should be framed in such a way that it requires the fewest comparisons to other requests possible. Not only will it make it easier to market, it will also make it easier for the customer to make a choice.

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UiPath Vs Blue Prism: Comparison | Pros And Cons

Acuvate

UiPath Vs Blue Prism: Comparison | Pros And Cons UiPath and Blue Prism are some of the key players in the RPA market today. The post UiPath Vs Blue Prism: Comparison | Pros And Cons appeared first on Acuvate. In Gartner’s Customer Choice for 2019, UiPath has been rated no.

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Do you recognize your innovators leaders position?

Paul Hobcraft

Whereas back-end leaders would tend to be in charge of clinical development, manufacturing, or marketing-driven activities. As described well within the book this difference is best illustrated by this Apple leadership comparison. Both have been highly visible and well cited in personality, backgrounds, and interests.

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104 Mobile Marketing Facts [infographic]

Innovation Excellence

This infographic, compiled by the team behind Website Builder, offers 104 mobile marketing facts, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.