Comparison Marketing Roadmap 
Idea to Value
SEPTEMBER 7, 2021
There are great many companies and leaders that obsess about their market share, competitors, or technological prowess. If you don’t have customers, your market share is zero. While all of these do certainly matter, they’re not what you should usually focus on. If your technology doesn’t create value for customers, they won’t buy it.
Innovation 360 Group
MARCH 31, 2020
It requires a roadmap that identifies the path you need to take to improve your profitability. Bring new ventures to market faster. Market Innovation (e.g. Your score is benchmarked by industry, geography, top innovators and a wide variety of other comparisons. Innovation Management is not something that just happens.
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eZassi
DECEMBER 13, 2024
They decided to re-launch the project with Ezassi, and two months later, received a vetted list of subject matter experts who were ready to engage, a full description and layout of the technology landscape, and a clear, actionable roadmap for the company to apply their core capabilities and enter two lucrative new markets.
Planview
NOVEMBER 7, 2023
It’s a paradigm shift that promises reduced time-to-market, heightened agility, and an unwavering focus on delivering value. From Project to Product: A Step-By-Step Guide for Organizational Transformation offers a detailed step-by-step roadmap to make the journey easier for enterprises seeking this transformation.
Qmarkets
JULY 19, 2024
Companies that fail to meet customer expectations for quality risk losing their market share and reputation. This involves careful planning, setting clear goals, and developing a roadmap to achieve those goals, ensuring that quality improvement efforts are aligned with the organization’s overall strategy.
New Markets Advisors
MARCH 26, 2019
I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas. The global wellness market is large and growing.
David Marks
MAY 19, 2017
By comparison, the concept of survival of the fittest in the corporate world is much less mysterious or controversial. Similarly to the natural world, weaker and ill-suited companies will prosper during good times, roaming the markets, making profits and gathering fat. Neither is it governed by chance alone. They innovate.
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