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Benchmarking Analysis Strategy Template

Leapfrogging

Benchmarking Analysis: A Practical Guide for Strategy Projects What is Benchmarking Analysis? Benchmarking Analysis is a structured framework designed to help organizations evaluate their processes, performance, and strategies against industry best practices and competitors. What is Benchmarking Analysis?

Analysis 130
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Competitive Analysis Framework Strategy Template

Leapfrogging

Competitive Analysis: A Practical Guide for Strategy Projects What is Competitive Analysis? Competitive Analysis is a structured framework that enables organizations to evaluate their position in the market by assessing competitors strengths, weaknesses, strategies, and performance. What is Competitive Analysis?

Analysis 130
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Benchmarking Template

Leapfrogging

Traditionally used in manufacturing and operations to track metrics like production time, cost efficiency, and quality, benchmarking has evolved into a broader innovation and strategy tool. It now applies across business functions, including customer service, technology, marketing, supply chain, and product development.

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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. In the UK there are several price comparison sites for services such as car or house insurance. All of the marketing messages contain annoyingly squeaky meerkat characters. A low-cost, high-risk lateral approach in marketing is what I call topical mischief.

Examples 292
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Concept Screening Template

Leapfrogging

By assessing concepts against predefined criteria such as feasibility, market potential, cost, and alignment with business objectives, businesses can systematically filter out weaker ideas before significant resources are invested. Optimize Resource Allocation: Prevent waste by investing in the most feasible and marketable ideas.

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Disruptive Innovation Template

Leapfrogging

Coined by Harvard professor Clayton Christensen, this concept explains how innovations that initially serve niche or low-end markets can evolve to displace established competitors over time. As they improve and gain market traction, they shift industry standards and expectations. Analyze the weaknesses in incumbent business models.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 279