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And what happens when corporations with business models and structures and governing capabilities built for slower change and market dominance meet the agile, nimble competitors and shifting customer expectations at this unexpected crossroads? The corporations didn't change. The conditions and circumstances did.
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These are without a doubt all very important topics, but they still pale in comparison to decision-making. There aren’t reliable benchmarks or market size studies available either. In this case, you should go all in on solving the technical challenge and not worry about marketing, distribution channels and the like.
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One of the markets that is feeling the pressure of Big Techs is insurance. In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. Why are Big Techs making the Insurance Market lose their sleep? The Travelers Companies Inc.
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Now, this is not necessarily in relation to just looking different in your marketing and branding — what this should incorporate is actually being better by being different. This may be a crazy comparison, I know. And what we both mutually find to be a different approach in today’s world is simplification.
And to put this into perspective, we had a global manufacturing company ask Ezassi for a bid on a project to identify emerging trends and companies in a certain technology domain. 3 months As you can see, the differences are clear. 3 months As you can see, the differences are clear.
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it’s an economic driver that’s well understood in China, fueling a thriving video ecommerce market. By comparison, digital ad spend in the U.S. And increasingly, I believe we’ll shop as a form of entertainment. While this motivation may be latent—even subconscious, for most—in the U.S., There’s even confetti!
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