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Last year we had Guy Wollaert, ChiefTechnologyOfficer Coca Cola Company, as a storyteller. Guy loved the challenge and rose to it sharing a compelling story about Coca Cola’s attempts to introduce innovation and entrepreneurship into a huge enterprise. The competition might eavesdrop! Every year it’s the same.
If you're inside a company and convinced you have the best thing and if only you could get visibility in front of your CTO—then an internal hackathon is a great way of enticing the internal developers to skip to the top of the list, get an exclusive peak of data or even incubation,” says Delyn Simmons from Mashery.
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