Competition How To Marketing 
Leapfrogging
FEBRUARY 20, 2025
What is Competitive Analysis? Competitive Analysis: A Practical Guide for Strategy Projects What is Competitive Analysis? Competitive Analysis is a structured framework that enables organizations to evaluate their position in the market by assessing competitors strengths, weaknesses, strategies, and performance.
Leapfrogging
FEBRUARY 20, 2025
What is Competitive Landscape Analysis? Competitive Landscape Analysis: A Practical Guide for Strategy Projects What is Competitive Landscape Analysis? Competitive Landscape Analysis is a structured framework used to evaluate the external business environment by analyzing market trends, industry dynamics, and key competitors.
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Idea to Value
NOVEMBER 12, 2020
When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, economies of scale, or perhaps a more intangible moat like a strong brand. Thus, for most businesses, the only truly lasting source of competitive advantage these days is the pace of innovation.
Destination Innovation
APRIL 20, 2020
The competition have a better offering. The competition have a better offering. The result is that the product which finally makes it to market is quite different from the first prototype which was trialled. The post How to Kill Innovation Projects appeared first on Destination Innovation. What is the difference?
Advertiser: ZoomInfo
Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Leapfrogging
MARCH 26, 2025
Each phase reflects different levels of growth potential, innovation activity, and competitive pressure. By mapping where a product or technology lies on the S-curve, organizations can better allocate resources, decide when to innovate, and anticipate market transitions. A market segment or customer solution.
Leapfrogging
FEBRUARY 24, 2025
Core Competence Analysis: A Practical Guide for Strategy Projects Core Competence Analysis is a strategic framework used to identify an organizations unique strengths that provide a competitive advantage. Align internal strengths with market needs Ensuring company expertise meets customer demands.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Some of which include how to: Capitalize on Pricing Page Visits Seize Project Initiative Signals Identify Champions Through Job Changes Act on Search Term Spikes Track Hiring Plans for Growth Opportunities
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Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.
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How much value could you add? This framework explains how application enhancements can extend your product offerings. Just by embedding analytics, application owners can charge 24% more for their product. Brought to you by Logi Analytics.
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends.
Speaker: Cory Skinner, Founder and CEO of FactR
From limited visibility and a lack of real-time data to a lack of agility and responsiveness to changing market conditions, there's no shortage of difficulties that today's supply chain professionals can encounter. What can be done to not only address these challenges, but overcome them?
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