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When you are generatingideas, through individual work, or brainstorming, or some other means, you are sparking ideas. While ideageneration can often seem challenging to introverts or people who don't think of themselves as "creative", it is the easiest activity in the innovation realm.
In addition, every year we have a contest to find that year’s best-implemented idea in our ‘Best Idea of Enexis’ competition. This takes place in a large auditorium with senior management as the jury, and everyone who has an idea in the final top 5 gets their share of recognition.
Stimulus is the second of the four Quantum IdeaGeneration 2.0 elements we utilize in a creative session to generate at least 12 X more ideas than brainstorming – and a quality of ideas you will never get from brainstorming. Here is a brief recap of Quantum IdeaGeneration 2.0
Magazine by Jessica Stillman. Frameworks become a competitive advantage when you use them in more creative ways. They don’t know how to scaffold a learning experience. They go straight to brainstorming without preparing minds, and that’s a big reason sessions fail. The article I reference is in Inc.
The Annual Best Idea of Enexis’ competition, judged by senior management allows for idea submitters to be given the recognition they deserve for their efforts, with the winner receiving a prize and appearing in the company magazine. The final winner receives a small statue and appears in the company magazine.
In addition, every year we have a contest to find that year’s best-implemented idea in our ‘Best Idea of Enexis’ competition. This takes place in a large auditorium with senior management as the jury, and everyone who has an idea in the final top 5 gets their share of recognition.
When we use quantum ideageneration the result is many options to accomplish both of these objectives. The challenge then becomes selecting a very few ideas for further development. When it was introduced, Fortune magazine referred to it as one of the most promising new technologies in America.
Over the past four years, we''ve developed a well-defined set of principles that guide our annual "challenge," (lauded by Bill Clinton in TIME magazine as one of the top five initiatives changing the world for the better) that produces original and actionable ideas to solve social issues. Define the boundaries. Provide a toolkit.
Earth to journalists on deadline writing about brainstorming for a flight magazine. On the contrary, creativity is often sparked in a group -- even groups that are cranky, competitive, and strong-willed. How can brainstorm sessions build on the good ideasgenerated by participants before the session begins?
Over the course of my earlier professional incarnations I worked in mission-driven organizations with more or less open office plans — Sesame Street, SPY magazine, Nickelodeon — where much of our successes were driven by the invisible but powerful sense of shared purpose generated by the news and information that was simply overheard.
Example: A software company offering an off-the-shelf package for managing medical records was looking for a leg up on the competition. Nor do they provide a scaffolded process to help you turn the stimuli into ideas. Best of luck, you may find that it’s what’s been missing in your efforts to find truly new and fresh ideas.
But skepticism about design thinking has now begun to seep out onto the pages of business magazines and educational publications. However, even in these more open processes, the designer or policy maker ultimately decides which ideas and preferences are included in the solution.
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