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6 Simple Growth Hacks for Startups

Leapfrogging

That’s because it’s incredibly hard to cut through the noise and establish a new brand, website presence, and business model in today’s increasingly cluttered competitive world. Use free tools like those provided by Moz and Similarweb to benchmark yourself against the competition.

Video 130
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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. Look at your competitive set and determine which companies you want to compare yourself with. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards.

Marketing 100
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How this 1976 French wine tasting disrupted an entire industry

Idea to Value

How sure are you that your products are better than the competition? This would likely not have been a problem, except that a single reporter from TIME magazine was invited and attended, publishing the surprising results in the June 1976 edition of TIME under the now infamous article Judgement of Paris.

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How to use the 70-20-10 Rule to drive innovation within your business

Leapfrogging

The basic premise of the 70-20-10 Rule is that if the organizational stakeholders consistently makes small improvements to their existing line or enters into new markets, they will sustain the organization without ever evolving it to remain competitive with changing times. Magazine , a globally recognized? Leapfrogging ?and?

How To 130
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Use a Strategy Uncertainty Map to Find Clarity in Disruptive Times

Leapfrogging

The success criteria for the external environment might include customer acceptance, competitive differentiation, market trends, or anything else external to your organization that you don’t control. Competitors — How certain are we that the product is differentiated from the competition? Internal Capabilities.

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FinTech and Machine Learning

IdeaScale

According to Fortune Magazine, some of the top financial technology trends for 2017 are consumer trust, buying behavior, mobile banking, blockchain, cybersecurity, and access. And machine learning could be applied towards many of those already (for example: using data to optimize for consumer buying behavior).

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3 innovation types: evolution, preventative and creative

Jeffrey Phillips

If we can't create better products and services, can we use innovative thinking to shorten any barriers or gaps to bringing our products to market with less cost or with fewer inputs? Then there's radical or disruptive innovation, creating a completely new product or service, or disrupting an existing adjacent market.