Betterific

FEBRUARY 14, 2017

We are excited to bring you Joyce Wycoff , an author and expert on gratitude and creativity. She started an innovation conference in the mid 90s, before innovation was a buzzword. The Betterific memberbase is comprised of design thinkers, product developers, and smart creatives. She is a thinker and a doer.

Creativity 40

Creativity Ideation Conference How To 40

Innovation in Practice

NOVEMBER 2, 2015

The campaign is a great example of business art that turned their product, a bag of potato chips, into a canvas for global creative self-expression. And perhaps more important, this campaign demonstrates that creative experiences are what will influence purchasing decisions going forward, just as much as the quality of the product itself.

Creativity 40

Creativity Collaboration Engagement Creative Process 40

Innovation in Practice

NOVEMBER 30, 2015

The campaign is a great example of business art that turned their product, a bag of potato chips, into a canvas for global creative self-expression. And perhaps more important, this campaign demonstrates that creative experiences are what will influence purchasing decisions going forward, just as much as the quality of the product itself.

Creativity 40

Creativity Collaboration Engagement Creative Process 40

Cris Beswick

APRIL 16, 2024

They are not always intentional or by design. Tools like ethnography, human-centred design, and empathy mapping aren’t mere buzzwords—they are vital methodologies that enable businesses to craft customer value propositions that resonate deeply with their target audience. Take the Double Diamond of Design Thinking for example.

Innovation 59

Innovation Culture Creativity Disruption 59

Idea Champions

JUNE 17, 2020

CLASSROOMS will be designed by our students in alliance with their teachers. Creative expression for everyone. - Parent teacher conferences reinvented. We'll have a bunch of raw materials, on campus, for them to select from. Improv theater. - Who was Soupy Sales? - The relationship between AHA and HAHA. Being in the moment.

Brainstorming 47

Brainstorming Learning Creativity Meeting 47

Harvard Business Review

NOVEMBER 1, 2011

If you're on a conference call, for example, and you turn your attention to an incoming email, you're missing what's happening on the call as long as you're checking your email. As it turns out, the creative process moves back and forth between left and right hemisphere dominance. Instead, we learn to move rapidly between tasks.

Company 22

Company Creative Process Creativity Conference 22

Harvard Business Review

DECEMBER 17, 2013

Making creative expertise a lasting part of your company means more than just hiring a few designers. Recommendations often fall into tired caricatures: creatives are temperamental, they demand constant stimulation, they should be indulged. The Creative Director. In practice, it often means defining a new position.

Design 9

Design Management Creativity Conference 9

Harvard Business Review

JULY 7, 2011

Whenever I speak at a company or conference, I always ask how many people consider great ideas to be important to the future of their business or career. I think it's because those of us in roles not designated as "creative" tend to assume that great ideas happen spontaneously, appearing when we least expect them.

Creativity 16

Creativity Creative Process Conference Training 16

Harvard Business Review

APRIL 23, 2013

Consider the form of a car''s design. Students at Brown University and the Rhode Island School of Design had the opportunity to explore this principle at the 2012 Better World By Design Conference , where they iteratively designed, constructed, and tested paper airplanes.

Innovation 14

Innovation Creative Process Creativity Design 14

Harvard Business Review

DECEMBER 24, 2014

British fashion designer Zandra Rhodes has never been afraid to stand out. But she’s moved on to other projects, and today’s hottest designers credit her influence. “Reporters at press conferences would always ask me about that, and I would tell them, ‘Listen, I don’t need to be captain.

Creativity 15

Creativity Leadership Project Creative Process 15

Harvard Business Review

JUNE 13, 2012

Elizabeth and Natalia glanced at each other across the conference table. But our business depends on the creative expertise of our artists." "We will tell them what they want to see," Henry shot back. The company has faith in its designers and their imaginations — and it gets a better product as a result. Henry said. "We

Case Study 15

Case Study Study Survey Technical Review 15

Harvard Business Review

FEBRUARY 15, 2011

A conversation is a creative process. Instead, the dialogue bounces around the room as participants design a new idea together. Instead of seating everyone around a conference table, ask people to work in clusters. Think about a conversation you have with a friend over a cup of coffee. A conversation is democratic.

Meeting 19

Meeting Brainstorming Creativity Creative Process 19