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It’s always a wonderful inspiration for strategic and creativethinking questions (plus it’s exciting that we have a current client among the companies recognized). 16 CreativeThinking Questions from the Most Innovative Companies. 16 CreativeThinking Questions from the Most Innovative Companies.
Short Story: Look for specifics and things that people can actually do or perform to move creativethinking into action. How do you move from creativethinking into action? Two of the client’s senior staff members said this was a question they expected us to answer during the strategic thinking workshop.
Sometimes you think you know best, only to find later that you have absolutely NO clue. As an example, I wrote some time back about the “Shrimp” creativethinking exercise we included during a creativethinking workshop for a regulated financial services company.
When thinking about White Space Innovation, it might be easiest to think about a big, blank whiteboard or dry erase board. You can access the tool freely as a download here. It’s simple to use and is based on best practices I’ve gathered in the 3 decades I’ve spent as a strategic business consultant.
I recorded a video for the Specialty Equipment Market Association (SEMA) that ties into my presentation at their conference on creativethinking skills and “Taking the NO Out of InNOvation.”. A big part of improving your creativethinking does not necessarily mean setting aside time to have offsite meetings and generate ideas.
We have released a host of eBooks on strategic planning exercises and ideas to increase collaboration, creativethinking, alignment, and successful implementation. You can download your copies by clicking on the titles or the covers of the eBooks below. Results – Creating Strategic Impact (Download).
Today’s creativethinking post is all about music. That’s why these music videos are the centerpiece of today’s creativethinking post. Among the first songs I downloaded on iTunes when my wife bought me my first iPad MANY years ago, Bach’s Toccata and Fugue in D minor was among the first.
I also push my creativethinking skills and look through newspaper or magazine articles to inspire ideas. It followed her as she pursued junk at a rural South Dakota hoarders house to look for ideas to fit into her twice-yearly magazine, “Flea Market Style,” and annual “Junk Bonanza flea market festival.”.
I’ll be presenting on social media super models , followed by a VERY QUICK creativethinking exercises for sales presentation. The creativethinking exercises for sales content is a different take on both familiar and some new creativethinking topics. Force Yourself to Self-Evaluate.
We haven’t tackled that topic previously, so the first creativethinking move was sketching out a matrix comparing the degree someone is able to express a personal creative version versus how much they are getting paid for it. 5 Ideas for How to Make Money from Your Passion and Creativity.
If you want to collaboratively engage your team (or multiple teams) in a strategic and creativethinking process in which any of them can discover the secret to creative success, then it’s time to contact us. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing.
Instead, executives talk about customers or growth or cost cutting or new markets or a whole variety of other areas that can contribute to business success. The consultants we worked with to help us develop our first big strategic marketing plan back in 1997, didn’t provide productive structure to help us. ” Enjoy this article?
After talking with a friend, I think the percent of time you are told to pull back your creative ideas because they are too big and bold may be a good way to assess how your creativity is faring in an organization. The cumulative impact is she no longer offers big creative ideas because there isn’t any point.
Instead, give your team creativethinking questions appropriately sized to the innovation you are seeking. FREE Download: 13 Exercises for Disruptive Innovation Strategy. Marketing strategies. Industry and market dynamics. The easy answer is to say you are looking for big ideas. Who doesn’t love big ideas?
We need to consider how big data and analytics, technology and a far more creativethinking needs to be applied collectively but in greater constellations of partners. This is a downloadable PDF of the above New Integrated Innovation Engagement Platform. It is the power of combination. Does this make sense to you?
A marketing manager is generally the expert on a particular product line. That doesn’t mean, however, it works best for him or her to close the door and spend weeks trying to write a marketing plan individually. finance, operations, market research), and innovators (people that look at business situations differently).
NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy. Download your FREE copy of Accelerate Your Innovation Strategy today! . There’s lots of other good stuff coming soon from the Epic International Summit. – Emma Alvarez Gibson. Find New Resources to Innovate !
To put it succinctly, Diane came in and kicked my creative and content marketing ass in the nicest possible way. In late September 2016, I’ll be co-presenting and hanging out with Whip-Smart Wordsmith, Emma Alvarez Gibson , at the Social Media Strategies Summit and Marketing Conference in San Francisco.
I see three take-aways from this story: The benefit of creative structure to generate LOTS of ideas, because the winner may be cool product name number eighty-three. The power of strategy-focused creativethinking questions to help generate a high proportion of on-target ideas. Download your copy today! – Mike Brown.
Chuck’s creativity techniques and helped us generate tons of ideas. We started dabbling within our market planning team to help our internal clients generate new ideas, too. After several cycles, it became apparent our marketing managers couldn’t translate the ideas into effective plans. Afterward, they had the strategic plan!
The conventional wisdom is you give away “what” you do as part of content marketing, but not “how” you do what you do. We, however, routinely share how we do things via our methodology, tools, and learnings from Brainzooming strategic thinking workshops. CreativeThinking Skills – 200+ Tips and Tools.
In place of only recycling ideas, try these nine strategic thinking questions and creativethinking paths. The formula is to ask a specific question, LISTEN for responses from others, and follow a related creating thinking direction to generate ideas more quickly: Ask: What’s been tried before? Branding and Marketing.
When translated into a simplified creative strategy formula, you can consider ways your brand could use a comparable formula to develop a new creative strategy: Is there a creative idea out in a market comparable to yours that is gaining attention and buzz that you could copy ? BTW, A Word about Personalization.
While we have done a bunch of strategic and creativethinking skills workshops for sales teams in the past several years , we have never put together a specific diagnostic on this topic. 10 Questions to Identify Innovative Thinking in Salespeople. For more on this innovation strategy, download our Outside-In Innovation eBook! ).
EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. However, you’re creative, whether it’s picking up a Fender Strat, or a paintbrush, or knitting needles, that is how you channel your creativity.
He’s about to leave his job as a strategic planning and marketing VP at a Fortune 500 transportation company and he’s got this whole other direction mapped out for himself—he’s been blogging now for a couple of years in preparation for this move. Boost Your Extreme Creativity with “Taking the NO Out of InNOvation”.
We’re big proponents of the value of bringing together a diverse group of people with varied creativethinking skills for strategic planning workshops within organizations and communities. We created a fast-paced half-day in-person workshop for a small group of sales and marketing leaders at an animal pharma company.
Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.
The objective was to help them become better strategic thinkers and marketers. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it. FREE Download: “Results!!! The ground rule was, however, I couldn’t tell them WHAT to do.
Need help guiding your team’s creativethinking for innovative product ideas? Do you need to take better advantage of your brand’s customer inputs and market insights to generate innovative product ideas? Download this free, concise ebook to : Identify your organization’s innovation profile.
On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. FREE Download: “Results!!!
Here’s a brief video produced by SEMA, the Specialty Equipment Market Association, where I talk about four easy ways for companies to boost creativity in the workplace without taking a lot of time to do it. Boost Your Creativity with “Taking the NO Out of InNOvation”. Mike Brown.
The folks at Armada Corporate Intelligence profiled a Bloomberg Businessweek story on Fanatics , the sports apparel manufacturer and marketer, in its Inside the Executive Suite. It also uses its agile strategy to market apparel for niche opportunities where it might sell as few as ten t-shirts.
For example, put on a “marketing hat” if you are an engineer. Sometimes you need to walk away from the challenge and give your mind some time to reflect and think in the background. This downloadable guide provides a framework for asking better questions and re-framing problems to lead to a better solution.
I don’t think I need to say much about this Innovation! It made me LOL, which is a great way to inspire creativethinking. CreativeThinking Turns a Problem into a Solution. Solar panels are almost black and in Africa, the market for the Desolenator, they get really hot in the sun. Yes, Please.
At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Not sure what the right marketing language is? FREE Download: “Results!!!
If we’re headed into a client session or a meeting and need a few creativethinking questions, I visit the blog and grab suitable questions from one of our compilation posts. Boost Your Creativity with “Taking the NO Out of InNOvation”. – Mike Brown.
To the far left, they would describe an attractive, market-viable position, albeit one simpler, more direct, more streamlined, or one easier for the organization to target. FREE Download: “Results!!! The fourth group at a poster would shift to a separate easel sheet featuring a line with an odd number of points on it.
Increasing speed and agility – optimizing response to the market, including streamlining innovation across business units. Download the full white paper. Creativity is highly correlated with self-knowledge, specially about one’s own biases. Readiness for fast, agile responses to the market. Download the full white paper.
Quantum innovation is the name given to the kind of innovation characterized by bold and creativethinking designed to take an enterprise into a lucrative new paradigm – even if that means going beyond the bounds of the existing business model. Even the marketing realm is beginning to feel the benefits of this technology.
As always with creative clicks, click on the headlines in these LinkedIn Inspirations to link to the original article. The Death of Marketing Strategy – Killer Article! Being a HUGE egghead, it inspires me to get a dose of the science behind creativethinking exercises. Feel free to connect with me on LinkedIn.
You're trying to find out how you can get a free 15-day trial to my new, online creativethinking tool. You're downloading free iPhone apps you will never use. You're too busy complaining to anyone who will listen about Facebook's privacy policies or lack thereof. These two bloggers walk into a bar. Anyone here from Cleveland?
You're trying to find out how you can get a free 15-day trial to my new, online creativethinking tool. You're downloading free iPhone apps you will never use. You're too busy complaining to anyone who will listen about Facebook's privacy policies or lack thereof. These two bloggers walk into a bar. Anyone here from Cleveland?
You're downloading free iPhone apps you will never use. My free, online creativethinking tool. Maybe it's a serial killer at your door -- not exactly the perfect time to be reading 100 reasons why you won't read this. The moon is in Aquarius. Your mind is in the gutter. I-Matey? , I-Coulda-Been-A-Contenda? You are suspicious.
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