Leapfrogging
MARCH 21, 2025
By leveraging AI, you can enhance your creative processes, streamline idea generation, and foster a culture of innovation within your organization. It involves using sophisticated algorithms and machine learning techniques to simulate human-like thinking and creativity.
Destination Innovation
DECEMBER 27, 2021
Advertising is creativity in action. The clever people at advertising agencies do some lateral thinking and keep coming up with creative ideas. The post Most Creative TV Ads of 2021 appeared first on Destination Innovation. How can you make beer or ketchup or vaccination topical, relevant and fascinating? Nike – Play New.
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Destination Innovation
SEPTEMBER 12, 2021
Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. So they employed jovial hosts and creative introductions.
Idea to Value
FEBRUARY 8, 2022
Nowadays, there are even a few great podcasts about creativity. Here is a list of the best podcasts about creativity, being a professional creative and becoming more creative: #1: Idea to Value – Creativity and Innovation with Nick Skillicorn. #2: 3: Accidental Creative with Todd Henry. #4:
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.
Paul Hobcraft
JULY 7, 2021
I keep coming back to the dilemma often faced in innovation- do we practice “creative destruction” or “destructive creation? Schumpeter saw “creative destruction” as the renewing, through innovation, society’s dynamics that would lead to higher economic development and welfare levels. I’m not 100% convinced.
Idea to Value
SEPTEMBER 3, 2021
Living a creative life is a goal for a lot of people. The idea of spending every day immersed in artistic pursuits exploring opportunities, even gaining a better understanding of what creativity means is exciting. The good news is you can tip the balance further in your creative favor. The reality is a need to achieve a balance.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
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Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.
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