Tullio Siragusa

APRIL 25, 2022

Emerging Trends in Design Thinking Innovation. According to Tim Brown, Executive Chair of IDEO, “Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”.

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Tullio Siragusa

MAY 16, 2022

Design Thinking Can Help Grow Sales. Many businesses, in recent years, have started implementing Design Thinking to achieve more productive and profitable results. Identifying and understanding people’s preferences in designing products and services is key to growing sales. Why do Sales Teams Require Design Thinking?

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Tullio Siragusa

MAY 23, 2022

Improve Customer Success with Design Thinking. Implementing Design Thinking can help with customer success. . Design Thinking can help better focus on the demands of customers and support people’s needs by providing them with appropriate products and services. . What is Design Thinking? Solve problems. Understand people.

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Tullio Siragusa

MAY 30, 2022

Design Thinking Applied to Re-Organizations. Reorganizing a company to solve complex problems, introduce innovation, improve business operations, and identify market opportunities requires design. Design Thinking can be used as a tool to transform or reorganize a company to identify innovative solutions to current problems.

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Tullio Siragusa

NOVEMBER 6, 2023

AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. The Renaissance of Empathy: Design Thinking Design Thinking emerged from this shift.

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Idea to Value

JULY 21, 2017

However, there are more effective ways to innovate, as you will see further down this list. Suggested reading: 14 – Building a Culture of Innovation. The challenging part of this is that culture is a very personal thing, which will vary between companies, industries and regions. 5 – Design Thinking.

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Tullio Siragusa

OCTOBER 2, 2023

Blueprint for Bouncing Back: A Design Thinking Guide to Unemployment Life’s journey is peppered with unpredictable twists and turns. Incorporating Design Thinking into the Unemployment Phase Design Thinking isn’t just a buzzword for the corporate world; it can be a lifesaver during unemployment.

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Tullio Siragusa

FEBRUARY 6, 2023

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Benefits of Using Design Thinking for Lead Scoring Using Design Thinking to score leads have several benefits.

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Tullio Siragusa

NOVEMBER 13, 2023

Capturing Attention in the Digital Age: A Design Thinking Approach In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. Having explored the complex landscape of the attention economy, let’s now look into how Design Thinking serves as a strategic tool in navigating this environment.

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Tullio Siragusa

MARCH 26, 2025

But the secret to Blos growth isnt just business strategyits culture, community, and care. From team camaraderie to personalized guest experiences, every bar is designed to deliver not just a service, but a feeling. Franchisees are selected not just for operational competence, but for cultural fit.

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Innovation Excellence

SEPTEMBER 5, 2023

That’s precisely the power and impact of Service Design and service blueprints. GUEST POST from Robyn Bolton What if a tool had the power to delight your customers, cut your costs, increase your bottom line, and maybe double your stock price? You’d use it, right? Yet very few people, especially in the US, know, understand, […]

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Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. This approach often results in cultural clashes and conflicts between the two organizations.

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Tullio Siragusa

SEPTEMBER 18, 2023

Beyond the Daily Grind: How Design Thinking Can Illuminate Your Life’s Purpose In the hustle and bustle of our daily lives, it’s easy to get caught up in the routine, to lose sight of what truly matters to us, and to wonder if there’s more to life than the daily grind. This is where the concept of “purpose” comes into play.

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Tullio Siragusa

MARCH 24, 2025

In his work with Realized Worth, Chris helps organizations design employee volunteering experiences that do more than serve a causethey create space for reflection, humility, and cognitive dissonance. These qualitative shiftsgreater awareness, new perspectives, renewed commitmentare where culture begins to evolve. Volunteering.

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Idea to Value

MARCH 7, 2022

What is your definition of “innovation”? An innovation is an invention converted into scalable value: that value could be financial, social or cultural value. What mistake do companies often make when they talk about innovation? Try asking ‘What is stopping me / us from innovating? Twitter: Tiffani_Bova.

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Tullio Siragusa

MARCH 19, 2025

And how can business leaders create cultures that not only drive performance but also cultivate a deep sense of trust, belonging, and shared purpose? It demands a culture where employees, franchisees, and customers all feel valued, heard, and supported. Culture without accountability wont get anything done.

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Tullio Siragusa

FEBRUARY 26, 2025

Tullio has spent decades integrating disruptive technologies with emotional intelligence, helping leaders navigate growth, innovation, and cultural transformation. Unlike many AI-driven marketing tools that prioritize automation over authenticity, aiCMO is designed to help businesses foster genuine, human-centered engagement.

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Tullio Siragusa

FEBRUARY 10, 2025

These programs give employees a platform to connect over shared values, creating a culture of unity and purpose. Sarah outlined her 70/30 rule as a framework for designing impactful initiatives. Seventy percent of your companys social impact work should align with your core competencies, she explained.

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Paul Hobcraft

AUGUST 24, 2022

” Recently in Stanford Social Innovation Review, an article on the “ Adoption of Innovation ” by Benjamin Kumpf & Emma Proud is well worth the read as adopting any innovation process is a tough, slow one. So, I think their argument works if you take a standard way to design and implement programs.

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Tullio Siragusa

NOVEMBER 13, 2024

His platform was designed not just to disrupt the industry but to uplift the people within it. It helps them see the world from the perspective of their customers, employees, and even competitors, allowing for more holistic, people-centric decision-making.

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Tullio Siragusa

DECEMBER 18, 2023

Transforming Your Business with Bottom-Up Management: The Design Thinking Way In the ever-evolving landscape of modern business, a significant shift is occurring from traditional top-down management to a more inclusive and innovative strategy: bottom-up management. Benefits This approach leads to increased engagement and motivation.

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Tullio Siragusa

DECEMBER 12, 2022

Design Thinking for Collaboration: A COOs’ Guide to Cross-Functional Teams Innovation. Design Thinking is a problem-solving approach that involves understanding the needs and perspectives of users, prototyping, and testing potential solutions, and iterating until the best solution is found. .

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Tullio Siragusa

MARCH 31, 2025

Culture, purpose, and an unwavering focus on people. Creating a Win-Win-Win Culture A key takeaway from the conversation was Brandons emphasis on what he calls the art of the win-win-win. With the right mindset, structure, and support, businesses can build cultures where people thrive, communities grow, and innovation flourishes.

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Tullio Siragusa

FEBRUARY 19, 2025

In this episode of The Bliss Business Podcast , we sat down with Ardie Harrison, a trailblazer in building inclusive workplace cultures. Different organizations define and experience inclusion in unique ways based on their culture, industry, and workforce. But how do we move from intention to impact? Inclusion isnt one-size-fits-all.

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Tullio Siragusa

NOVEMBER 28, 2022

Design Thinking for Startup Sales Success: A Step-by-Step Guide. Foster a culture of accountability: Foster a culture of accountability. Setting clear expectations and holding individuals and teams accountable will help you build a culture of high performance and drive better results.

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Tullio Siragusa

OCTOBER 9, 2023

Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. Keep an Innovator’s Mindset In a world where data and algorithms drive decisions, there is a risk of becoming complacent and losing the innovator’s spark. Foster a culture of trust and horizontal collaboration.

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Tullio Siragusa

FEBRUARY 26, 2024

Applying Design Thinking to Personal Growth and Innovation In today’s rapidly changing world, the ability to adapt and innovate is more crucial than ever, not just in the realm of product development but also in our personal and professional lives.

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Tullio Siragusa

JUNE 3, 2024

Empathy Over Fear: Why Support-and-Thrive Cultures Outperform andEndure Theres a stark difference between companies that operate under a perform or die philosophy and those that embrace a support and thrive culture. Burnout isnt a minor side effectits a culture killer. This sense of safety fuels innovation.

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Tullio Siragusa

JULY 10, 2023

Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs In the 21st-century business world, the role of IT has transitioned from a support function to a strategic driver of business success. The Power of Design Thinking Design Thinking provides a beacon of hope to bridge this IT-business gap.

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Tullio Siragusa

OCTOBER 23, 2023

Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership The contemporary leadership environment requires a meticulous balance between quantitative evaluations and genuine human connection. With Design Thinking as the tool, a new paradigm is set to emerge, merging metrics-driven and empathy-driven leadership.

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Tullio Siragusa

FEBRUARY 19, 2024

Cross-Cultural Leadership: Navigating the Global Tapestry In an increasingly interconnected world, the ability to lead across diverse cultural landscapes is not just an asset; it’s a necessity. This blog explores the intricacies of cross-cultural leadership and offers strategies for leaders to effectively navigate this complex terrain.

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Tullio Siragusa

JULY 29, 2024

Design Thinking: The Smart Way to Fail, Learn, andInnovate The Cost of Learning the Hard Way Some of the greatest lessons in business dont come from textbooks or executive seminars but from real-world experimentation. The Power of Structured Experimentation Design Thinking is more than a processits a mindset shift.

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Tullio Siragusa

AUGUST 14, 2023

Under Mulally’s strategic vision and the “One Ford” plan, he streamlined brands, globalized the company’s operations, and renewed focus on innovative car designs. Design Thinking: The 6th Leadership Skill Human-Centric Problem Solving: Design Thinking is a solution-focused, human-centered approach to solving problems.

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Tullio Siragusa

APRIL 29, 2024

Empathy and Connection: Transforming Business Culture In the introductory episode of The Bliss Business Podcast, hosted by Stephen Sakach, Ash Maher, and Tullio Siragusa, a profound discussion unfolded around the importance of empathy, connection, and consciousness in the business world.

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Tullio Siragusa

AUGUST 22, 2022

Gain Better User Adoption the Design Thinking Way. Companies should always consider the design of user adoption as a primary part of their entire product life cycle. What Is Design Thinking? Design Thinking assists organizations in creating value for people. Multiple methodologies move forward the Design Thinking process.

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Tullio Siragusa

NOVEMBER 20, 2024

This model, as Kirkpatrick explained, is not only about removing layers of bureaucracy but about fostering a culture of autonomy and mutual respect. The Role of Transparency in Building Trust Transparency is a cornerstone of the self-management model, and Kirkpatrick emphasized its importance in creating a culture of trust and accountability.

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Tullio Siragusa

AUGUST 15, 2022

Recession Proof Your Business the Design Thinking Way. In the present economic situation, when your business is surrounded by instability, pandemics, and disruption, planning to innovate business strategies or prepare for recessions is prudent and wise. What Is Design Thinking?

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