Tullio Siragusa

JULY 24, 2023

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Employees become mere executors of orders, leading to a lack of engagement and motivation.

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Design Thinking Design Culture Underperforming Technical Team 108

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Design Thinking Design Marketing How To 117

Tullio Siragusa

JUNE 12, 2023

Elevating Executive Engagement by Embracing Empowerment and Emotional Intelligence In the business world, stepping into a new leadership role often presents a labyrinth of challenges. It instills a sense of ownership in team members and leads to greater commitment and engagement. It communicates that their work is seen and appreciated.

Engagement 118

Engagement Leadership Collaboration Culture 118

Tullio Siragusa

JULY 29, 2024

Design Thinking: The Smart Way to Fail, Learn, andInnovate The Cost of Learning the Hard Way Some of the greatest lessons in business dont come from textbooks or executive seminars but from real-world experimentation. The Power of Structured Experimentation Design Thinking is more than a processits a mindset shift.

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Design Thinking Design Learning Innovation 62

Tullio Siragusa

DECEMBER 18, 2023

Transforming Your Business with Bottom-Up Management: The Design Thinking Way In the ever-evolving landscape of modern business, a significant shift is occurring from traditional top-down management to a more inclusive and innovative strategy: bottom-up management.

Design Thinking 62

Design Thinking Design Management Agile 62

Tullio Siragusa

AUGUST 22, 2022

Gain Better User Adoption the Design Thinking Way. What Is Design Thinking? Design Thinking assists organizations in creating value for people. As designers unveil or identify issues, they can bring about innovative solutions. Multiple methodologies move forward the Design Thinking process.

Design Thinking 62

Design Thinking Design Underperforming Technical Team Idea Generation 62

Tullio Siragusa

AUGUST 15, 2022

Recession Proof Your Business the Design Thinking Way. In the present economic situation, when your business is surrounded by instability, pandemics, and disruption, planning to innovate business strategies or prepare for recessions is prudent and wise. What Is Design Thinking? Process Of Design Thinking.

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Design Thinking Design Underperforming Technical Team Idea Generation 62

Tullio Siragusa

NOVEMBER 13, 2024

While many other entrepreneurs might have focused solely on technology or profit, Antar saw an opportunity to create something new — a platform that could both empower artists and engage fans in a more meaningful way. People no longer want to engage with companies that prioritize profit at all costs.

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Disruption Leadership Industry Technology 93

Idea to Value

JULY 21, 2017

When should it be used: Any company which has or is thinking of building an Innovation Team / Department / Lab / Skunkworks should be aware of this concept of Dual Innovation and make sure your teams have the skills and permission to engage in it. 5 – Design Thinking. Suggested reading: .

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Tullio Siragusa

JULY 10, 2023

Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs In the 21st-century business world, the role of IT has transitioned from a support function to a strategic driver of business success. The Power of Design Thinking Design Thinking provides a beacon of hope to bridge this IT-business gap.

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Tullio Siragusa

NOVEMBER 28, 2022

Design Thinking for Startup Sales Success: A Step-by-Step Guide. By following these steps, you can create a successful sales environment that will help your start-up grow, but you can go deeper and truly differentiate yourself by applying Design Thinking to key steps to help your startup thrive.

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Tullio Siragusa

FEBRUARY 4, 2025

This is where AI should be heading not just as a tool for efficiency, but as an enabler of deeper, more meaningful engagement. The Science of Empathetic Marketing Research shows that emotional connection is the real driver behind engagement. Design Thinking plays a massive role in this. Thats where aiCMO shines.

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Marketing Design Thinking Creativity Design 62

Tullio Siragusa

FEBRUARY 12, 2024

Design Thinking in Education: Shaping Creative Minds for the Future In a world characterized by rapid changes and complex challenges, the traditional education model, which primarily focuses on the dissemination of knowledge, is increasingly proving to be insufficient.

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Tullio Siragusa

FEBRUARY 26, 2025

This journey ultimately led Tullio to develop the EmpathIQ Framework a neuroscience and Design Thinking based system designed to integrate emotional intelligence into leadership, fostering self-awareness, compassion, and deeper human connection in business.

Leadership 62

Leadership Design Thinking Design Culture 62

Tullio Siragusa

SEPTEMBER 25, 2023

It’s a more profound reflection of its core, influencing its product quality, pricing, employee relations, and customer engagement. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. Understanding Business Personality The personality of a business isn’t merely about its brand image.

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Design Thinking Tips Design Training 118

Tullio Siragusa

MARCH 26, 2025

Franchisees are supported with tools like community engagement marketing, regular roundtables, best practice sharing, and hands-on support from the corporate team. Through intentional leadership, community engagement, and a deep understanding of human connection, Vanessa Yakobson is showing how to grow with purposeand grace.

Leadership 62

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Tullio Siragusa

MARCH 3, 2025

When businesses build trust and foster real relationships, they cultivate customer loyalty, employee engagement, and long-term resilience. Companies that listen, engage, and elevate the voices of those they serve will always have an advantage. Engage customers in purpose-driven initiatives that align with their values.

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Tullio Siragusa

NOVEMBER 6, 2024

This principle applies to business, too: focusing on creating the future, rather than obsessing over the problems of the past, unlocks new levels of performance and innovation. Engaging the Entire Workforce: The Myth of the Top 10% A particularly compelling part of Cunningham’s philosophy is his approach to engaging the entire workforce.

Engagement 62

Engagement Software Engineering Collaboration Change 62

Tullio Siragusa

FEBRUARY 10, 2025

Sarah discussed how CSR initiatives, like volunteering programs, can address this need while also boosting employee engagement. By empowering employees to champion causes they care about, organizations can foster deeper engagement and trust. This balance allows companies to create programs that feel both authentic and inclusive.

Culture 62

Culture Leadership Engagement System 62

Tullio Siragusa

JANUARY 30, 2023

A great leader understands the needs and motivations of their team members and can create a culture of accountability and engagement. This allows them to build a culture of accountability and engagement, and to manage and delegate tasks effectively. Click Here Blog Subscrition Here Email*

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Underperforming Technical Team Leadership Design Thinking Design 116

Tullio Siragusa

FEBRUARY 13, 2023

This includes the development of targeted campaigns and the use of social media platforms to reach and engage with audiences. This includes the creation of video content and the use of video advertising platforms to reach and engage with audiences. Click Here Blog Subscrition Here Email*

Artificial Inteligence 118

Artificial Inteligence Company Trends Competition 118

Tullio Siragusa

NOVEMBER 20, 2024

Instead, Kirkpatrick’s work demonstrates that when employees are empowered to manage their own work and make decisions, they become more engaged, innovative, and productive. This, in turn, leads to higher levels of engagement, creativity, and job satisfaction.

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Leapfrogging

FEBRUARY 18, 2019

Mission-driven organizations have an equal opportunity to apply the principles and practices of innovation to maximize their impact–but few take it. The obvious place to turn is innovation approaches such as design thinking , rapid prototyping , and open innovation. Principle 2: Start Small.

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Technical Review LEAN Innovation Social Innovation 100

Tullio Siragusa

FEBRUARY 19, 2025

Employees who feel included are more engaged, innovative, and committed to the organizations success. Organizations must measure the effectiveness of their DEI effortstracking retention, pay equity, and employee experienceto identify gaps and opportunities. Empathy matters.

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Leadership Culture Training Change 62

Tullio Siragusa

JANUARY 20, 2025

Intentional leadership means ensuring that employees are engaged and connected to the companys mission. Mindfulness and empathy go hand in hand in his leadership style, which has led to deeper connections within his organization and a more engaged team.

Leadership 62

Leadership Technology Culture Tools 62

Tullio Siragusa

OCTOBER 30, 2024

When employees’ needs for meaning, belonging, and impact are met, they will naturally be more engaged and motivated. Give employees the autonomy to choose projects that align with their passions and strengths. Prioritize Human Needs : Shift the focus from compliance to fulfillment. Model Empathy : Lead with empathy and vulnerability.

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Tullio Siragusa

SEPTEMBER 11, 2023

While these committees cover everything from accounting to risk management, one important area is often overlooked — leadership accountability tied to employee satisfaction and engagement. Employees find themselves in distress, which ultimately diminishes productivity and engagement.

Leadership 117

Leadership Underperforming Technical Team Software Review Engagement 117

Tullio Siragusa

AUGUST 1, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. The building of trust leads to engagement and purchases.

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Data Technical Review Design Thinking Marketing 118

Tullio Siragusa

MARCH 19, 2025

The relationships we build with colleagues, franchisees, and customers are what keep people engaged. Shanes response was unequivocal. We spend more time at work than anywhere else. Lovewhether its respect, care, or simply showing up for one anotheris what makes businesses thrive.

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Leadership Culture Design Trends 62

Tullio Siragusa

JANUARY 22, 2025

He stressed the importance of celebrating progress, no matter how small, as a way to motivate and engage. Looking Beyond theMetrics Blair reminded us of something we often overlook: numbers alone dont tell the full story. Behind every metric is a person, and behind every person is a story. Celebrate the gains, not just the goals.

Leadership 62

Leadership Roadmap Tips Competition 62

Tullio Siragusa

JULY 15, 2024

This appreciation transforms transactions into meaningful engagements, where the customers well-being becomes a priority. Idomoo ) Design Thinking: Operationalizing Empathy and Gratitude To bring this mindset into a structured business approach, Design Thinking plays a crucial role.

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Design Thinking Software Review Culture Training 62

Tullio Siragusa

MARCH 27, 2023

By recognizing and validating the emotions and thoughts of our colleagues, we can create a safe space for open dialogue and creative problem-solving, ultimately driving innovation. Leaders with high emotional intelligence are more likely to inspire, motivate, and engage their team members.

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Tips Leadership Engagement Exercises 114

Tullio Siragusa

FEBRUARY 3, 2025

This transparency has been key to building a resilient and engaged workforce. Weve always been honest with our people, Bren shared. Not everything is perfect, but we work together to make progress. Challenge: How can you use empathy to create alignment and trust during periods of rapid change?

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Tullio Siragusa

APRIL 3, 2023

Engage in Lifelong Learning Commit to lifelong learning by actively seeking out opportunities to expand your knowledge and skills. Set Achievable Learning Goals Identify specific areas in which you’d like to improve and set clear, achievable learning goals. Break down your goals into smaller steps and track your progress.

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Learning Trends Collaboration Engagement 118

Tullio Siragusa

MARCH 13, 2023

Encourage Continuous Learning Sales and marketing leaders can elevate their consciousness by encouraging their teams to engage in continuous learning. Leaders can set aside time and resources for team members to engage in continuous learning, which will not only benefit the individual but also the team and the company.

Marketing 115

Marketing Culture Training Team Building 115

Tullio Siragusa

DECEMBER 5, 2022

Generative AI can analyze data on what type of content is most likely to engage a particular audience, and then generate new and unique content that is specifically tailored to them. This can be especially useful for creating marketing materials, such as video and social media content, that can be used to attract new clients.

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Generative AI Artificial Inteligence Design Thinking Case Study 71

Tullio Siragusa

FEBRUARY 20, 2023

Maintain eye contact, nod in agreement, and use other positive gestures to show that you’re engaged in the conversation. Make sure to use positive non-verbal cues, such as nodding or smiling, to convey that you’re engaged and interested in the conversation. Empathy: Empathy is the ability to understand and share the feelings of others.

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