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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Empowering Your Leadership with Emotional Intelligence: Tips for Success

Tullio Siragusa

Empowering Your Leadership with Emotional Intelligence: Tips for Success As leaders, it’s not just about what we know, but also about how we interact with others and manage our own emotions. It involves paying full attention to what others are saying and showing that you’re interested in what they have to say.

Tips 118
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15 most important Innovation Theories your company should be using

Idea to Value

The TRIZ acronym comes from it’s original Russian name, and in English it is often referred to as a “theory of inventive problem solving” or TIPS. 5 – Design Thinking. What it is: One of the most popular but misused terms going through the business community today is Design Thinking.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. The brand image might be the tip that’s visible, but beneath lies a colossal structure of values, actions, and ethos. Design Thinking isn’t just a buzzword; it’s a strategic approach that places humans at the core of business solutions.

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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

This ability to adapt and innovate in a scrappy, resourceful way is often the fuel behind revolutionary ideas and game-changing products. Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. However, human ingenuity and thinking-outside-the-box remain indispensable.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

Tips for Data Driven Investors Here are some tips for investors to consider when evaluating companies like WPP, Publicis, and Interpublic: Market Trends Investors should stay informed about trends and developments in the advertising and PR industry, including the increasing popularity of self-service tech solutions.

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Rethinking Leadership: The Transformative Power of Emotional Intelligence

Tullio Siragusa

Quick Tips: Use tools like Slack for asynchronous but personal communication. During the episode, Blair shared practical strategies to maintain cohesion in virtual environments, from hosting regular one-on-ones to organizing creative team activities. Plan virtual book clubs or workshops to foster connection.