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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. This information will be crucial in defining the problem that you are trying to solve with your lead scoring system.

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Exploring High-Growth Opportunities in Software Engineering

Tullio Siragusa

Exploring High-Growth Opportunities in Software Engineering The software industry is a mature and vast market with a high demand for software engineers. Let’s explore high-growth opportunities in software engineering, from AI, Cloud Computing to Internet of Things (IoT), and Cybersecurity.

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Intention is the New Empathy: The Next Evolution of Design Thinking

Tullio Siragusa

Intention is the New Empathy: The Next Evolution of DesignThinking After more than four years evangelizing Design Thinkingand serving as an advisor to the University of Californias Design Thinking ProgramIve seen firsthand how transformative this framework can be. Design Thinking asks: What do people need?

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Gain Better User Adoption the Design Thinking Way

Tullio Siragusa

Gain Better User Adoption the Design Thinking Way. A new system might fail when users do not accept it even though the system might be effective. At the same time, an inefficient system might create value among users if users decide to adopt it. What Is Design Thinking?

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The Role of Empathy in Leadership: A New Standard for Industry Disruption

Tullio Siragusa

They need to understand the human impact of their decisions and create products, services, and systems that make life better for people. It’s not just about the technology — it’s about using that technology to create a more just, fair, and equitable system for everyone involved.

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Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs

Tullio Siragusa

Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs In the 21st-century business world, the role of IT has transitioned from a support function to a strategic driver of business success. For instance, consider a hypothetical global bank launching a new online banking system.

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Recession Proof Your Business the Design Thinking Way

Tullio Siragusa

Recession Proof Your Business the Design Thinking Way. With some strategic Design Thinking methodologies, you can protect your business from falling apart and improve it so you can grow. What Is Design Thinking? Design Thinking assists organizations in creating value for people.