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Design Thinking Grows Up – Welcome to Experience Thinking

Innovation Excellence

Prologue Design Thinking is an incredibly powerful way to approach the design of just about anything that involves an interaction with people (or other intelligent creatures).

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Charting the Course: Linking Business Strategy to Innovation

Leapfrogging

Grasping innovation’s role in your game plan is your ticket to staying ahead. Our article on why innovation and business strategy should be part of strategic planning will give you a better picture of why these two are peas in a pod. Know your game plan, know the innovation mojo — and you’re cooking with gas.

Course 113
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New innovation realities require new mindsets and tools

Jeffrey Phillips

However, even this isn't enough because the customer experience journey can be a very narrow perspective, taken from the aspect of the product and not fully considering how the customer views the product in relation to its ecosystem and the experiences the customer is hoping to achieve overall.

Tools 162
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Building Products Using Design Thinking

Rmukesh Gupta

In this interview, I shared with him on how Design thinking can be used to build new products or services that fall in the intersection of Desirability, Viability and Feasibility. Practical Design Thinking for Product Managers – Mukesh Gupta from Institute of Product Leadership on Vimeo.

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Why You Should Care About Service Design

Innovation Excellence

That’s precisely the power and impact of Service Design and service blueprints. GUEST POST from Robyn Bolton What if a tool had the power to delight your customers, cut your costs, increase your bottom line, and maybe double your stock price? You’d use it, right? Yet very few people, especially in the US, know, understand, […]

Design 108
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Do you know how much your customers needs have changed?

Jeffrey Phillips

Previously, I wrote that companies will need to focus on business model and process innovation over product innovation. Ethnography/Empathy/Appreciative Inquiry/Design Thinking Doesn't really matter what you call it - you need to go out and get this done. You can read that post here.

Change 207
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How Design Thinking Uses Story and Prototyping

Innovation Excellence

An early ah-ha moment that sparked my interest in user-centered design was watching an ABC NightLine episode. They showed how IDEO re-designed a shopping cart in one week. The video from the 90’s is still valuable and easily found on YouTube (search for IDEO Shopping Cart). IDEO’s process was depicted as using an eclectic team of.