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Use this White Space Innovation Tool to Supercharge Your Innovation Efforts

Leapfrogging

White Space Innovation is all about identifying and articulating unmet needs and opening up entirely new market opportunities outside of existing markets and business models through creative thinking and innovation. . Magazine , a globally recognized? About the Author .

Tools 130
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Use the S-Curve Mapping Tool to Speed Up Innovation Processes in Your Business

Leapfrogging

The S-Curve Mapping template is one of the most helpful tools I’ve come across for helping individuals determine where their business stands within the current market landscape. . S-Curve Mapping is the process used to identify where a business sits in the current innovation ecosystem compared to other businesses in the market.

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Design Thinking Tools: how to use them to solve complex problems

mjvinnovation

This is because they break down the complexity of processes so that the designer has a full 360-degree view of the problem, anchoring them in their way of thinking. Continue reading to understand what Design Thinking is and how DT tools can be the turning point for your business! What is Design Thinking. INNOVATIVE SOLUTIONS.

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What UX Designers Need to Know about Conversion Rate Optimization

Boxes and Arrows

The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing some of the fundamental ways we think about content in the design process and how it helps conversion. But how do you do that? Strategy first.

Design 83
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Book in Brief: Digital and Marketing Asset Management

Boxes and Arrows

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. Use the discount code ‘dmambanda’ to add this to your library; it’s good for 20% off. Hit us up at idea at boxesandarrows.com.

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The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Product Marketing Versus Traditional Marketing.

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Use Intuition for Innovation Just Like Apple and Target

Leapfrogging

Apple never did formal market research to tell them what to do. Steve Jobs once said, “We do no market research. Robyn Waters, the former vice president of trend, design and product development, once told me the same thing. Magazine, a leading keynote speaker and the founder of Praxie.com.